You know.. who cares really? You're not skipping through the commericals because you are dead set against what is being advertised... you're skipping through the commercials so you can get to the 're'start of the show as quickly as possible. So who cares if they put up a pop up ad as long as I can still skip forward as fast as I am now. I really could care less. Maybe they'll put up only Victoria Secret popups.