(Yes I know that with Tivo we don't watch commercials)
When watching live TV we see promotions for American Idol often. In the commercials, a woman recovering from addiction is featured and of course her audition seems to go really well. The local morning radio and local news are all abuzz because the woman is a local girl getting national attention.
My theory is that each major market in the USA probably has their own local contestant highlighted in the local promotional material, whipping up the local media as well.
So, in your American Idol commercials, are you seeing a woman with brown hair, who mentions she had to get help with addiction, with a great audition-- or are you seeing someone else, perhaps from your part of the country?