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Old 10-31-2013, 09:24 AM   #31
JosephB
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I agree about price. Why bother with a la carte if it doesn't reduce my cost?

I'm not convinced about the "insanely complicated system". They already have a la carte premium channel packages so they're already dealing with this "complication". Just need to scale it up.
Well, I primarily meant in terms of if the price stays the same. You'd have dozens of packages or even worse hundreds of channels to try to pick. How would it be priced? What about people who want everything? etc. There are a lot of things to consider that make it complicated.
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Old 10-31-2013, 10:25 AM   #32
dlfl
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Well, I primarily meant in terms of if the price stays the same. You'd have dozens of packages or even worse hundreds of channels to try to pick. How would it be priced? What about people who want everything? etc. There are a lot of things to consider that make it complicated.
Such complications are easily handled when profit (or just survival) is seen as the result. The problem is the cable cos don't see a great potential for increasing profit here.
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Old 10-31-2013, 10:33 AM   #33
JosephB
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Such complications are easily handled when profit (or just survival) is seen as the result. The problem is the cable cos don't see a great potential for increasing profit here.
Actually, it has been shown over and over that too many options decrease profits. Customers get paralyzed by the number of options and either don't buy as much or give up or otherwise. There's a sweet spot. You want to have enough options to satisfy everyone at each price point but not so many that it's overwhelming.
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Old 10-31-2013, 11:59 AM   #34
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Actually, it has been shown over and over that too many options decrease profits. Customers get paralyzed by the number of options and either don't buy as much or give up or otherwise. There's a sweet spot. You want to have enough options to satisfy everyone at each price point but not so many that it's overwhelming.
Yeah, I guess people who are overwhelmed by restaurant menus would be in trouble.
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