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Old 04-25-2012, 01:13 PM   #31
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Quote:
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I had no idea America's Funniest Home Videos still had ratings like that. I haven't watched that since Bob Saget days.
I didn't even realize it was still on, at all.

These are all very interesting! I've never really paid any attention when ratings are brought up in threads, unless a beloved show is on the cusp of being canceled - but I just love seeing what the random Americans watch each night. How very odd, it is!
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Old 04-25-2012, 01:18 PM   #32
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Originally Posted by SoBelle0 View Post
I didn't even realize it was still on, at all.

These are all very interesting! I've never really paid any attention when ratings are brought up in threads, unless a beloved show is on the cusp of being canceled - but I just love seeing what the random Americans watch each night. How very odd, it is!
Well what a FEW random Americans watch, anyway.
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Old 04-25-2012, 01:22 PM   #33
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I find it interesting that NCIS has almost TWICE the number of viewers as Glee and TBL yet is third in the "demo" I think really, this says more about the viewing habit of 18-49ers than anything else. I think the networks are fighting a losing battle here.
It was a rerun, though. New NCIS eps tend to win in the demo.
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Old 04-25-2012, 01:32 PM   #34
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Well what a FEW random Americans watch, anyway.
True! So true!

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It was a rerun, though. New NCIS eps tend to win in the demo.
And, that's another useful thing. I thought my TiVo had skipped NCIS for some random reason - now I know that it was a re-run and I don't have to bother with OnDemand.
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Old 04-25-2012, 01:41 PM   #35
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I've said this before, even before I was outside the demo, but I think advertisers are misguided. This ain't your grandfather's over 50. I think this generation of over 50s, especially those between the age of 50 and 59 aren't so "set in their ways". Maybe my circle of friends and family is not typical, but just about everyone I know, my age or older are buying the latest gadgets, not set in what brand car they buy, or food they try. They take lots of vacations and buy lots of video in various formats. Phones? Lots of iPhones and Androids. And we have a LOT more disposable income than most 20 somethings these days. So, I come to wonder if these advertisers are a bunch of 30 somethings who can't see that things are not like they were when their parents parents were old codgers.
On point

When we go out to eat (frequently) it's noticeable that the clientele with the money out dining are geezers. The economy has frozen out young people from the job market such that as a group they have less disposable income. Those with the disposable income $ are the older folks especially those with defined benefit pensions. Most of these folks buy cars, iPads and luxury gadgets.

Like all generalities this fails in specific instances but the advt industry is moribund and willfully or blissfully unaware of strong income demographic changes.
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Old 04-25-2012, 02:28 PM   #36
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Here is the weekly ratings chart that Variety prints. I like it because of the way one can see shows across a time period, plus the different days and networks. A different view of the same data that DevdogAZ and I have been posting.

I got this yesterday, from the April 11 Variety. It appears every Wed, for the previous week. Except it takes about two weeks to get to me.



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Old 04-25-2012, 02:34 PM   #37
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On point

When we go out to eat (frequently) it's noticeable that the clientele with the money out dining are geezers. The economy has frozen out young people from the job market such that as a group they have less disposable income. Those with the disposable income $ are the older folks especially those with defined benefit pensions. Most of these folks buy cars, iPads and luxury gadgets.

Like all generalities this fails in specific instances but the advt industry is moribund and willfully or blissfully unaware of strong income demographic changes.
Like I said above, it's not that advertisers don't think that people over 50 aren't desirable targets. It's that many of these people can be reached through less expensive ad campaigns, and then the expensive primetime stuff is reserved for the most elusive demographics.
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Old 04-25-2012, 02:35 PM   #38
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Astro, that chart only shows total viewers, and not 18-49 ratings. As such, it's kind of pointless, since total viewers don't really matter.
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Old 04-25-2012, 03:10 PM   #39
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On point

When we go out to eat (frequently) it's noticeable that the clientele with the money out dining are geezers. The economy has frozen out young people from the job market such that as a group they have less disposable income. Those with the disposable income $ are the older folks especially those with defined benefit pensions. Most of these folks buy cars, iPads and luxury gadgets.

Like all generalities this fails in specific instances but the advt industry is moribund and willfully or blissfully unaware of strong income demographic changes.
Exactly!!
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Old 04-25-2012, 04:41 PM   #40
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Astro, that chart only shows total viewers, and not 18-49 ratings. As such, it's kind of pointless, since total viewers don't really matter.
I agree, kinda sorta, but not really (could I be more wishy-washy?).

While much of our discussion here has been the demo ratings (AKA 18-49 viewers), part of my original thinking in creating this thread was the whole concept of how many people watch each show. I find it interesting that certain shows get X number of viewers compared to other shows. Kinda what aadam101 said about AFV, or billypritchard about LA Complex. I find raw numbers interesting.

For example, I may find Zooey less than adorkable, but nonetheless lots of people watch it. Or the huge number of people that watch DWTS, etc etc.

Having said that... it's more of an academic exercise. The chart you posted from TVbythenumbers is more relevant, and timely. If I could just figure out how the heck to c&p it.
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Old 04-25-2012, 04:55 PM   #41
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Originally Posted by astrohip View Post
I agree, kinda sorta, but not really (could I be more wishy-washy?).

While much of our discussion here has been the demo ratings (AKA 18-49 viewers), part of my original thinking in creating this thread was the whole concept of how many people watch each show. I find it interesting that certain shows get X number of viewers compared to other shows. Kinda what aadam101 said about AFV, or billypritchard about LA Complex. I find raw numbers interesting.

For example, I may find Zooey less than adorkable, but nonetheless lots of people watch it. Or the huge number of people that watch DWTS, etc etc.

Having said that... it's more of an academic exercise. The chart you posted from TVbythenumbers is more relevant, and timely. If I could just figure out how the heck to c&p it.
Yes, it doesn't C&P easily. Yesterday's was pretty easy to paste into Word, and then I just formatted it a little and pasted it here with the [ code ] tags. But today, I couldn't C&P without getting the table formatting from the website, so I had to basically retype the whole thing.
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Old 04-25-2012, 06:00 PM   #42
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I had no idea America's Funniest Home Videos still had ratings like that. I haven't watched that since Bob Saget days.
What strikes me is that is was a repeat and still made the top ten.
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Old 04-25-2012, 06:10 PM   #43
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What strikes me is that is was a repeat and still made the top ten.
It made the top ten for Sunday night broadcast primetime. There were only 13 different shows aired by the broadcast networks that night, so it was tied for 9th out of 13. Not really that impressive.

The shows that had lower ratings were:

11. A special airing of the Married With Children pilot episode - 1.3/4 2.930 million viewers.
12. Dateline NBC - 1.2/4 4.160 million viewers
13. Harry's Law - 0.9/3 8.620 million viewers
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Old 04-25-2012, 06:17 PM   #44
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Tuesday Final Ratings:

The Voice was adjusted up two-tenths, while Fashion Star was adjusted down a tenth in adults 18-49 ratings versus Tuesday's preliminary ratings.

More detailed info available at TVbythenumbers.
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Old 04-27-2012, 04:06 PM   #45
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Here are the preliminary results for the first night of May sweeps:

Code:
Time	Net	Show				18-49 	18-49	Viewers
						Rating	Share	Live+SD (million)
8:00 PM	CBS	The Big Bang Theory		4.0	13	12.520
	FOX	American Idol – results		3.9	12	14.449
	NBC	Community			1.4	4	3.288
	ABC	Missing				1.3	4	6.898
	CW	The Vampire Diaries		1.0	3	2.232

8:30 PM	CBS	Rules of Engagement		2.5	7	8.349
	NBC	30 Rock				1.6	5	3.548

9:00 PM	ABC	Grey’s Anatomy			3.2	8	9.270
	CBS	Person of Interest		2.4	6	12.497
	NBC	The Office			2.1	6	4.148
	FOX	Touch				1.9	5	6.479
	CW	The Secret Circle		0.5	1	1.190

9:30 PM	NBC	Parks and Recreation		1.6	4	3.211

10:00   ABC	Scandal				2.1	6	6.981
	CBS	The Mentalist			2.1	6	11.853
	NBC	Awake				0.8	2	2.194
With the increased competition of every show being new for the first time in many months, several shows hit their season and/or series low ratings, including:

Touch (season/series low)
The Big Bang Theory (season low)
Person of Interest (season/series low)
The Mentalist (season/series low)
Missing (season/series low)
The Office (season/series low)
Parks and Recration (season/series low)
Awake (season/series low)
The Vampire Diaries (season/series low)
The Secret Circle (season/series low)
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Old 04-27-2012, 04:45 PM   #46
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With the increased competition of every show being new for the first time in many months, several shows hit their season and/or series low ratings...
Not to mention the NFL Draft (which pulled in 25 million viewers between ESPN and NFLN, apparently) and 2 Game 7s in the NHL playoffs.
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Old 04-27-2012, 04:57 PM   #47
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Not to mention the NFL Draft (which pulled in 25 million viewers between ESPN and NFLN, apparently) and 2 Game 7s in the NHL playoffs.
Good point. The draft started at 5 pm here on the best coast, but in the east it definitely conflicted with network primetime.
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Old 04-27-2012, 04:59 PM   #48
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WTF? May sweeps? It's only April.
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Old 04-27-2012, 05:01 PM   #49
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Old 04-27-2012, 05:09 PM   #50
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Here are the finals for Thursday night:


Code:
Time	Net	Show				18-49 	18-49	Viewers
						Rating	Share	Live+SD (million)
8:00 PM	CBS	The Big Bang Theory		4.1	13	12.650
	FOX	American Idol – results		4.0	12	14.870
	NBC	Community			1.4	4	3.210
	ABC	Missing				1.4	4	6.980
	CW	The Vampire Diaries		1.1	3	2.220

8:30 PM	CBS	Rules of Engagement		2.5	7	8.170
	NBC	30 Rock				1.6	5	3.470

9:00 PM	ABC	Grey’s Anatomy			3.3	9	9.450
	CBS	Person of Interest		2.4	6	12.730
	NBC	The Office			2.1	6	4.170
	FOX	Touch				1.9	5	6.430
	CW	The Secret Circle		0.5	1	1.150

9:30 PM	NBC	Parks and Recreation		1.6	4	3.170

10:00	CBS	The Mentalist			2.2	6	12.030
	ABC	Scandal				2.0	6	6.860
	NBC	Awake				0.8	2	2.210
American Idol, The Big Bang Theory, Grey's Anatomy, The Vampire Diaries, The Mentalist and Missing were each were adjusted up a tenth while Scandal was adjusted down a tenth among adults 18-49.

More info at TV By The Numbers.
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Old 04-27-2012, 05:11 PM   #51
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WTF? May sweeps? It's only April.
Sweeps always starts on a Thursday and ends on a Wednesday four weeks later, so it just depends on how the calendar falls for which date the periods will actually begin. Almost always, it will start on the final Thursday of the previous month rather than starting a few days into the actual sweeps month.
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Old 04-27-2012, 09:17 PM   #52
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Here are the finals for Thursday night:


Code:
Time	Net	Show				18-49 	18-49	Viewers
						Rating	Share	Live+SD (million)
8:00 PM	CBS	The Big Bang Theory		4.1	13	12.650
	FOX	American Idol – results		4.0	12	14.870
	NBC	Community			1.4	4	3.210
	ABC	Missing				1.4	4	6.980
	CW	The Vampire Diaries		1.1	3	2.220

8:30 PM	CBS	Rules of Engagement		2.5	7	8.170
	NBC	30 Rock				1.6	5	3.470

9:00 PM	ABC	Grey’s Anatomy			3.3	9	9.450
	CBS	Person of Interest		2.4	6	12.730
	NBC	The Office			2.1	6	4.170
	FOX	Touch				1.9	5	6.430
	CW	The Secret Circle		0.5	1	1.150

9:30 PM	NBC	Parks and Recreation		1.6	4	3.170

10:00	CBS	The Mentalist			2.2	6	12.030
	ABC	Scandal				2.0	6	6.860
	NBC	Awake				0.8	2	2.210
American Idol, The Big Bang Theory, Grey's Anatomy, The Vampire Diaries, The Mentalist and Missing were each were adjusted up a tenth while Scandal was adjusted down a tenth among adults 18-49.

More info at TV By The Numbers.
Is it just me or do the numbers seem down across the board?
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Old 04-28-2012, 07:31 AM   #53
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Is it just me or do the numbers seem down across the board?
They are. And according to TVBTN, it happens every spring.
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Old 04-28-2012, 09:59 AM   #54
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They are. And according to TVBTN, it happens every spring.
But given how many shows are hitting series lows, it's not just a spring thing. It's also an indication that ratings are sinking across the board.
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Old 04-28-2012, 10:00 AM   #55
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Parks and Rec is sucking.
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Old 04-28-2012, 03:00 PM   #56
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When we go out to eat (frequently) it's noticeable that the clientele with the money out dining are geezers.
Geezers are set in their ways and won't change products/buy new products because of marketing, so advertising dollars are wasted on them.

(Heck, I hopefully was almost always like that.. the only ads I can think of that really affect me are movie ads informing me about a new movie coming out [though that usually means 'add it to netflix' to watch in the following YEARS, so the ad wasn't too effective], or fast food ads with some new burger or something.. and even those are _rarely_ effective to get me to actually go buy one.)
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Old 04-28-2012, 06:32 PM   #57
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Geezers are set in their ways and won't change products/buy new products because of marketing, so advertising dollars are wasted on them.

(Heck, I hopefully was almost always like that.. the only ads I can think of that really affect me are movie ads informing me about a new movie coming out [though that usually means 'add it to netflix' to watch in the following YEARS, so the ad wasn't too effective], or fast food ads with some new burger or something.. and even those are _rarely_ effective to get me to actually go buy one.)
True in the 1970s -1990s. Not so true now. Younger demos just don't have the disposable money they once did. As I said, this isn't your grandpa's older demo. Today's older demo, raised on tv ads, and mass technology is willing to try new things. So I don't think that's the case anymore. I'm more likely to believe that it's HARDER to sell to the younger demos, so you may have to spend more to gain them. But the question is, is that really a wise strategy these days?
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Old 04-28-2012, 08:15 PM   #58
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Looks like Touch has fallen to the point where it probably won't be renewed.
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Old 04-28-2012, 08:28 PM   #59
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But given how many shows are hitting series lows, it's not just a spring thing. It's also an indication that ratings are sinking across the board.
Again, according to TVBTN, this is a trend that has been going on for decades. Given the expansion of cable and online viewing/DVR usage/OnDemand/etc., it's not really a surprise.
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Old 04-28-2012, 08:48 PM   #60
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[quote=Steveknj;9068842]True in the 1970s -1990s. Not so true now. Younger demos just don't have the disposable money they once did./QUOTE]

Not true, it's just that tv viewing isn't the big thing to do in the evenings anymore. TiVo's have something to do with that, but apathy towards live tv (not including sports) is quite common in the younger market.
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