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Old 04-16-2012, 10:01 PM   #31
Einselen
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Originally Posted by mattack View Post
But they're probably something like $2/cookie.
Looks like it, online a box of 10 or 12 (depending on sprinkles or not) is $19. Still doesn't mean I want to try one, luckily one is not in the mall I will be at in the next week or so.
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Old 04-16-2012, 11:25 PM   #32
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I would bet, that the reason his wine is selling is NOT because it tastes great, but because of the packaging.
Very well could be, might not be. But in the end, if he owns the patent, does it matter? His sales are excellent.
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Old 04-17-2012, 09:28 AM   #33
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Very well could be, might not be. But in the end, if he owns the patent, does it matter? His sales are excellent.
While $5 million is a lot (in sales), millions or billions for no work, is MUCH better.

He could even do both. There is nothing stopping him from licensing the packaging AND still making his own wine.
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Old 04-17-2012, 10:09 AM   #34
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While $5 million is a lot (in sales), millions or billions for no work, is MUCH better.
But only one of those numbers is real.
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Old 04-17-2012, 01:37 PM   #35
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But only one of those numbers is real.
True, but I don't think there is anybody that doubts that patent/licensing for the packaging is worth tons of money and the $5mill in wine sales would mean nothing.
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Old 04-17-2012, 02:44 PM   #36
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He doesn't need the sharks to do a licensing deal at all. That's the irony.
He can simply hire a negotiator with experience in licensing to work on his behalf if he can't do it himself, and not give up any equity. Or not. The Scottvest guy came off as a jerk in the edited version of the show, but you could tell that guy didn't need any help negotiating. Maybe this wine guy doesn't either. He sure didn't take Cuban's crap deal which shows he has some smarts.

Again, or better yet, he can do what he loves and make wine, not license out the distribution at all, and make millions doing that. If his wine brand succeeds (which it is) it just gives him greater leverage in any future licensing negotiations.
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