I phoned Virgin on Tuesday to see if I could secure an early delivery of a TiVo and this is a (loose) transcript of the call...
Me : could I have some info on TiVo and possibly place an order?
V.India : You want TV service?
Me : No, Im calling about the new TiVo box
V.India : What TV package did you want?
<several minutes of explaining and spelling TiVo phonetically>
V.India : I'll put you through to someone
Me : Hello, Id like to order a TiVo box
V.UK : sorry its not out yet, the final hardware has not even been decided upon
Me : well its all over your website and press release, its a Cisco box
V.UK : I dont know about that Sir, are you sure its our website?
Me : http://tivo.virginmedia.com
Pro Tip: Ensure your staff know as much or more about your product than your customers do!