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03-16-2009, 06:47 AM
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#1
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Registered User
Join Date: Oct 2004
Location: Honolulu, Hawaii
Posts: 1,937
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SCI FI Channel Has A New Name - Now, It's Syfy
It's about time that other shoe dropped.
http://www.nytimes.com/2009/03/16/bu...a/16adcol.html
Quote:
March 16, 2009
Advertising
Sci Fi Channel Has a New Name: Now, It’s Syfy
By STUART ELLIOTT
FOR years, television viewers, journalists who write about TV and services that compile listings have wondered how to refer to a certain cable network: Sci Fi Channel? Sci-Fi Channel? SciFi Channel? SCI FI Channel?
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[copyright infringement]
Last edited by Mike Lang : 03-16-2009 at 09:19 AM.
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03-16-2009, 06:49 AM
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#2
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Registered User
Join Date: Dec 2002
Location: Buena Park, CA
Posts: 1,759
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I wish they would work on improving their programing rather their name and logo.
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03-16-2009, 06:53 AM
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#3
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Registered User
Join Date: Oct 2004
Location: Honolulu, Hawaii
Posts: 1,937
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Quote:
Originally Posted by wedgecon
I wish they would work on improving their programing rather their name and logo.
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You and me both. But at least now they're doing what they'd planned all along. The programming will still be terrible, no doubt, but now the fact that the emperor has no clothes is in the forefront.
What I like to call "Bonnie Hammer syndrome" has been pervasive at that channel ever since she failed upward. They see no profit motive in the genre so they're "branching out". But why retain the name with different spelling? That's just bizarre.
In any case, it's all good, IMHO. I can count on one hand the number of times I've watched that channel in the past few years. What it was once to the genre has been dead and buried for more than a decade now. So now their intent is laid bare - once their new branding campaign and the relaunch happen - for all to see, and they can continue to program pablum with a shiny new moniker.
Last edited by FilmCritic3000 : 03-16-2009 at 07:56 AM.
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03-16-2009, 09:03 AM
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#4
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Meh.
Join Date: Jul 2003
Location: 15 mins from Philly
Posts: 13,180
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The History Channel might as well change its name to Hystery with all the crap it airs now.
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And when he died,
All he left us was alone.
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03-16-2009, 09:06 AM
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#5
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Registered User
Join Date: Oct 2004
Location: Honolulu, Hawaii
Posts: 1,937
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Quote:
Originally Posted by cheesesteak
The History Channel might as well change its name to Hystery with all the crap it airs now.
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All of these channels start out as niche. Then new management is installed and the channels want to become TV channel-equivalents of Swiss Army knives.
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03-16-2009, 09:07 AM
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#6
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The Question
Join Date: Jan 2005
Location: Boston, MA
Posts: 6,529
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Quote:
Originally Posted by FilmCritic3000
All of these channels start out as niche. Then new management is installed and the channels want to become TV channel-equivalents of Swiss Army knives.
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They look at USA and its success and become near-clones...
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03-16-2009, 09:10 AM
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#7
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Registered User
Join Date: Oct 2004
Location: Honolulu, Hawaii
Posts: 1,937
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Quote:
Originally Posted by Amnesia
They look at USA and its success and become near-clones...
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Yep.
Coincidentally, USA is owned by NBC Universal (as is Syfy 'nee SCI FI).
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03-16-2009, 09:18 AM
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#8
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I am Groot!
Join Date: Oct 2000
Location: Minneapolis
Posts: 18,019
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So sci-fi is space, aliens and the future; sy-fy is space, aliens, the future, ghost-hunters, and wrestling.
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03-16-2009, 09:19 AM
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#9
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LOAD"*",8,1
Join Date: Jul 2001
Location: Milwaukee, WI
Posts: 18,030
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Quote:
Originally Posted by FilmCritic3000
Yep.
Coincidentally, USA is owned by NBC Universal (as is Syfy 'nee SCI FI).
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And the one place where Bonnie Hammer actually achieved some level of success.
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03-16-2009, 09:27 AM
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#10
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Registered User
Join Date: Jun 2003
Location: Dayton, OH
Posts: 1,363
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This just seems like a silly change, but I guess it is one step closer to changing it to something more generic so it can be just another cable channel.
I don't particularly like "Imagine Greater" either. It's not bad, but it seems similar to "Characters Welcome" which I never liked at all.
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03-16-2009, 09:29 AM
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#11
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Save the Moderatоr
Join Date: Dec 2000
Location: Long Branch, NJ, USA
Posts: 43,975
TC CLUB MEMBER
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syfy
imagine if we actually aired science fiction
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03-16-2009, 09:35 AM
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#12
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Registered User
Join Date: Oct 2004
Location: Honolulu, Hawaii
Posts: 1,937
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Quote:
Originally Posted by Rob Helmerichs
So sci-fi is space, aliens and the future; sy-fy is space, aliens, the future, ghost-hunters, and wrestling.
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According to SCI FI/Syfy President David Howe...
Quote:
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“If you ask people their default perceptions of Sci Fi, they list space, aliens and the future,” he added. “That didn’t capture the full landscape of fantasy entertainment: the paranormal, the supernatural, action and adventure, superheroes.”
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Hmmm...I notice he didn't mention wrestling. It'll still air, no doubt, but he didn't mention it. I guess mentioning it steals the thunder of their trainwreck-in-motion.
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03-16-2009, 09:39 AM
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#13
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The Question
Join Date: Jan 2005
Location: Boston, MA
Posts: 6,529
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Quote:
Originally Posted by FilmCritic3000
Hmmm...I notice he didn't mention wrestling.
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Sure he did: "fantasy entertainment"
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03-16-2009, 09:40 AM
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#14
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Illegally Married
Join Date: Jun 1999
Location: McMurray, PA
Posts: 6,574
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As bizarre as this channel is probably going to become, I might as well start calling it "siffy".
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03-16-2009, 09:47 AM
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#15
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Me Am Play Gods!
Join Date: Aug 2003
Posts: 5,134
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My God this is stupid.
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03-16-2009, 09:49 AM
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#16
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Uncertain
Join Date: Dec 2000
Location: McLean, VA
Posts: 3,906
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I wonder who they had to lay off to afford this.
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I no longer have TiVos or DirecTV.
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03-16-2009, 10:10 AM
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#17
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I am Groot!
Join Date: Oct 2000
Location: Minneapolis
Posts: 18,019
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Quote:
Originally Posted by dswallow
imagine if we actually aired science fiction
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There's no "if" in "syfy"...
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03-16-2009, 10:20 AM
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#18
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Registered User
Join Date: Oct 2004
Location: Honolulu, Hawaii
Posts: 1,937
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Quote:
Originally Posted by Marc
As bizarre as this channel is probably going to become, I might as well start calling it "siffy".
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Well, I know of a word that rhymes with "siffy" that aptly describes the programming and the channel. 
Might as well call it "Siffy"; it'll be interesting to watch, in the ensuing months, people discovering this alleged change and calling it "siffy" when all they did was change two letters and push the words together. And someone got paid a handsome sum for that. That level of inanity boggles the mind.
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03-16-2009, 10:24 AM
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#19
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Custom User Title
Join Date: May 2001
Location: Location: Location:
Posts: 3,627
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WhyTrySyFy?
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03-16-2009, 10:38 AM
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#20
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Registered Snoozer
Join Date: Feb 2003
Location: PA
Posts: 4,925
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Quote:
Originally Posted by cheesesteak
The History Channel might as well change its name to Hystery with all the crap it airs now.
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It has its flaws, but I think it does a lot better these days that a few years ago when I liked to refer to it as the "WW2 Channel".
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03-16-2009, 10:41 AM
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#21
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Registered User
Join Date: Oct 2004
Location: Honolulu, Hawaii
Posts: 1,937
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Quote:
Originally Posted by Jeeters
It has its flaws, but I think it does a lot better these days that a few years ago when I liked to refer to it as the "WW2 Channel".
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And that was what A&E was called when it first went on the air, IIRC. 
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03-16-2009, 10:56 AM
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#22
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Fat, Dumb and Happy
Join Date: Oct 2004
Location: Columbia, SC
Posts: 2,882
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Quote:
Originally Posted by Amnesia
Sure he did: "fantasy entertainment"
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Its still real to me.
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Father of 2
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03-16-2009, 10:57 AM
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#23
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Guitar Queero
Join Date: Aug 2000
Location: Denton, Tx, USA
Posts: 6,236
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I'm guessing Showtime squashed their intent to become "Beyond" although I've never seen much carriage of Showtime Beyond.
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Tommy in Denton
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03-16-2009, 11:07 AM
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#24
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TiVo Forum Special Member
Join Date: Nov 2002
Location: Dangerous and Naked
Posts: 14,754
TC CLUB MEMBER
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Their programming has become so bad. I'm ready for BSG to end. It just became such a mess. But I'm guessing what they will replace it with will be even worse.
I'm looking forward to SG: Universe. But I don't have any plans to watch any of their other programming. It's too bad.
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03-16-2009, 11:52 AM
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#25
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Moar! Disk! Now!
Join Date: Jan 2002
Location: Chicago, IL
Posts: 2,171
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Might as well if they're going to have "UFO Hunters" and ghost hunters on the History Channel..
At least dropping "Sci" is truth in advertising.
Might have to drop SyFy from my favorites as with G4.
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03-16-2009, 12:01 PM
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#26
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Loosely wound
Join Date: Mar 2000
Location: Sinnoh region
Posts: 7,559
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Quote:
Originally Posted by wmcbrine
My God this is stupid.
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Agreed. I never understand how a big corporation can make such a poor branding choice, yet it happens over and over and over and...
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03-16-2009, 12:05 PM
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#27
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Registered User
Join Date: Oct 2004
Location: Honolulu, Hawaii
Posts: 1,937
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Quote:
Originally Posted by Mars Rocket
Agreed. I never understand how a big corporation can make such a poor branding choice, yet it happens over and over and over and...
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And I don't know what's worse - this non-rebranding rebranding or the inane love letter David Howe, SCI FI/Syfy President, kept giving to text messaging in that New York Times article. What is he, fourteen?
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03-16-2009, 12:15 PM
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#28
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Ancient Member
Join Date: Jul 2000
Posts: 931
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I'm optimistic about this change .. 
I'm hoping that now in 2 or 3 years a new channel can come on called "The Science Fiction Network" .. and not have to deal with infringing on this current channel's trademark ..
Who knows, maybe someone else can deliver some pure sci-fi .. |
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03-16-2009, 12:32 PM
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#29
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Registered User
Join Date: Oct 2004
Location: Honolulu, Hawaii
Posts: 1,937
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Quote:
Originally Posted by MirclMax
I'm optimistic about this change ..
I'm hoping that now in 2 or 3 years a new channel can come on called "The Science Fiction Network" .. and not have to deal with infringing on this current channel's trademark ..
Who knows, maybe someone else can deliver some pure sci-fi .. |
Yep, I'm right there with you with that line of thinking.
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03-16-2009, 12:34 PM
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#30
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Registered User
Join Date: Oct 2004
Location: Honolulu, Hawaii
Posts: 1,937
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Wow, that didn't take long.
http://www.syfy.com
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