Great article about the use of ads

[javabird]

I came across this excellent article, which is directed primarily at newspaper owners concerning the the use of print ads. But I think the author's ideas are relevant to the recent discussions in this forum about TV ads as well.

"Readers owe you nothing. They have no responsibility as citizens to read your reporting, and no responsibility as consumers to look at your ads. The have the right, and ability, to go about their lives without ever once glancing at your publication.

If you want people to read your publication, you then need to do whatever is necessary to make them want to read it....

...You can, and should, design your website, or your newspaper or magazine, in a way that draws readers' attention to your ads or in-house promotions. But when your design crosses the line and forces readers to look at ads they don't want, you encourage those readers to look elsewhere, jeopardizing the readership levels that makes your business sustainable."

I couldn't have said it better...

[richsadams]

"The have the right, and ability, to go about their lives without ever once glancing at your publication."

The article's author needs to hire a copy editor.

[ZeoTiVo]

Originally Posted by richsadams

"The have the right, and ability, to go about their lives without ever once glancing at your publication."

The article's author needs to hire a copy editor.

well you had no responsibility to read it in the first place

[richsadams]

Originally Posted by ZeoTiVo

well you had no responsibility to read it in the first place

It was basically Marketing 101 using poor grammar and improper punctuation so I quit after the first of couple paragraphs anyway.

[ZeoTiVo]

Originally Posted by richsadams

It was basically Marketing 101 using poor grammar and improper punctuation so I quit after the first of couple paragraphs anyway.

Stopping was a responsible use of your time I was responsible enough to not even click on the link