"By Diego Vasquez
Jan 12, 2006
UPN’s new Miami-set drama “South Beach” had received sour reviews, and it appears viewers took those reviews to heart.
The show’s premiere averaged a mere 1.0 overnight rating among viewers 18-49 in its 8 p.m. timeslot last night, even with what the network had averaged in the slot over the last four weeks.
That’s especially disappointing considering UPN had aired mostly reruns of “Eve,” “Love, Inc.,” “Girlfriends” and “Everybody Hates Chris” in that slot over the last month. The only original program to air in that time was an “America’s Next Top Model” reunion show, which averaged a 1.4 overnight rating on Dec. 14.
Even more discouraging for UPN, a second episode of “South Beach” aired in the 9 p.m. slot last night, falling 10 percent versus the premiere to a 0.9 average overnight rating among 18-49s.
Critics have been most unkind to “South Beach.” The Washington Post’s Tom Shales wrote this week: “The ‘drama’ is like an overheard conversation on an elevator that stops at no floors. Fortunately, there is a way out: your channel-changing remote, wondrous transport to that blessed refuge known as Anywhere Else.”
Just 2.4 million viewers tuned in for the premiere."
I wonder how long the show will last ?