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Old 07-17-2012, 08:25 PM   #1
magnus
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Tivo acquires TRA (Tivo Analytics)

TiVo, Inc. is finalizing its $20 million acquisition of TRA, a media measurement software and analytics company, say Tara Maitra, TiVo's SVP and GM content and media sales and Mark Lieberman, TRA's chairman and CEO.

Read more at the link below.
http://www.dmnews.com/tivo-launches-...l+Ecommerce%29
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Old 07-17-2012, 11:44 PM   #2
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Cool, more targeted ads coming our way...
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Old 07-18-2012, 06:37 PM   #3
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Quote:
Originally Posted by moyekj View Post
Cool, more targeted ads coming our way...
From what I can tell, I don’t think it all about “targeted ads”, but a better way of defining what the viewer is actually viewing or a better rating system.

TiVo is buying two patens along with the company. Maybe TiVo planing to sue Nelson rating system for violating their two new patens.
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Old 07-18-2012, 07:41 PM   #4
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sounds like somehow they link your credit card data to your particular TV? I guess they'll figure out what credit card you use to pay your tivo bill and then see what else you buy with that card?

Quote:
...TRAnalytics, which matches a household's television ad exposures with actual purchases by that same household,...

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Old 10-21-2013, 11:09 PM   #5
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Reading another thread prompted me to look at my Tivo account, and I noticed this.



That led to a search and I found this thread.

The way I see it, we're automatically opt-in unless we call to opt-out.

Is TiVo's call center going to be flooded tomorrow?
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Old 10-22-2013, 06:45 AM   #6
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Originally Posted by steve614 View Post
Reading another thread prompted me to look at my Tivo account, and I noticed this.



That led to a search and I found this thread.

The way I see it, we're automatically opt-in unless we call to opt-out.

Is TiVo's call center going to be flooded tomorrow?
I noticed that last night and wondered what the deal was. I had not se elm that link before.
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Old 10-23-2013, 06:39 PM   #7
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Even if TiVo gives my credit card number (actually in my case it's a debit card, but same principle) to this other outfit, how does this other outfit get the info on what else I use the card for?

Or does Visa or Mastercard or whoever just hand that info over to anyone who asks?

(or anyone who pays them for it?)
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