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Old 05-22-2013, 12:11 PM   #1
DrSandman
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Commercial Lengths

Hi Everyone !!
Does anyone know the commercial lengths for 30 minute and 60 minute shows. I'd like to take advantage of the 30 second skip feature on the TiVo, but have discovered that even though a program may be 30 minutes or 60 minutes, the length of the commercials seems to vary. Any ideas ? Cheers !!
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Old 05-22-2013, 12:17 PM   #2
supasta
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Wikipedia - Television Advertisement
Quote:
For each hour in a broadcast day, advertisements take up a fairly consistent proportion of the time. Commercial breaks have become longer. In the 1960s a typical hour-long American show would run for 51 minutes excluding advertisements. Today, a similar program would only be 42 minutes long; a typical 30-minute block of time now includes 22 minutes of programming and eight minutes of advertisements - six minutes for national advertising and two minutes for local.
However, as you mentioned, it seems that the length of each commercial and each commercial break can vary widely.
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Old 05-22-2013, 04:45 PM   #3
MHunter1
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Most commercial breaks are 3-4 minutes

Quote:
Originally Posted by DrSandman View Post
I'd like to take advantage of the 30 second skip feature
Commercial break lengths vary so widely that there is no "perfect" number of Skip button presses. Try 7 quick presses to get you past the first few minutes then use fast-forward to scan through the remainder. Try 9 presses to skip all the ads and use Replay or Rewind to adjust to your intended resume point.

According to my VideoReDo outputs, 30-minute programs have 10 minutes of ads (three 3- to 4-minute breaks) and 60-minute programs have 18 minutes of ads (five breaks) on average.

I've noticed the evening news on ABC, CBS, and NBC don't begin their ads until 15 minutes in, then there's a barrage of 3-minute pharmaceutical ads every 3 minutes.

Jimmy Kimmel Live gives you only 5 minutes of content over a 15-minute period toward the end of every episode.

The CBS news program "60 Minutes" starts with 5 minutes of previews and ads then ends with 5 minutes of ads which compacts the breaks inbetween closer together.

Most networks place the ads at the 15-minute marks of their one-hour programs so using TiVo's skip-to-tickmark feature tends to put you right at the start of a torrent of advertising.

In general, you'll get accustomed to which method of skipping ads works best for the individual programs you regularly watch. Sometimes fast-forwarding is better than using the Skip button and vice versa.

Last edited by MHunter1 : 05-22-2013 at 04:53 PM. Reason: Corrected typo
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Old 05-23-2013, 08:01 AM   #4
DrSandman
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Thanks for the replies guys !! Cheers !!
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Old 05-23-2013, 01:46 PM   #5
SNJpage1
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They also run more commercials at the 30 min mark of one hour shows then they do the rest of the time. It seems like there are double the number of them.
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