American Red Cross Showcase
I was poking around the Showcases screen on my TiVo Premieres and noticed the American Red Cross was featured in the Showcase lineup which coincides with the recent Tornado destruction in Moore Oklahoma earlier this week. The showcase seems to be focusing on how to make a $10 donation either by text or by visiting the website.
I don't know if this was the Red Cross' doing or if this was TiVo's way of helping out the recovery efforts. Either way I'm happy they are getting the word out.