The official roll-out is tomorrow, but it started appearing on some systems in NJ and CT already. This weekend is a free preview, and then it's available to Sport package/ iO Gold subs. My Tivo already updated the channel mappings according the the message center.
I know the amount of people who will enjoy this channel might be limited, since it is predominantly soccer/rugby, but I hope at least some of you enjoy it! I know I will