Augeas
03-03-2010, 07:37 PM
Be glad that Tivo is at least providing us with a 50% lifetime subscription discount, because we are not the target audience for the Premiere... All S4 features (search) but the interface design could be passed down to the S3, but I am highly doubtful that it will happen...
To Tivo we are the hardcore base revenue stream, we are not the target audience for them since our revenue is not making them profitable.
Looking at the numbers, Tivo was up to 4.4M subcribers in 2006, as of 2009 they were down to 2.7M. The Tivo Base subscribers (us) has been roughly 1.5M since 2006. Based on the numbers we are not going anywhere, but we are not increasing revenue for Tivo either... They need to get the MSO's back onboard or Tivo is history. The DirectTivo is a good start, but they need Comcast, Verizon, others to adopt the Tivo as the cable box for their subscribers or they are likely to remain unprofitable for the foreseeable future.
The subscriber numbers show where the money is for Tivo, and it is not us it is the MSOs... http://tvbythenumbers.com/2009/11/24/tivo-loses-314000-subscribers-worst-quarterly-subscriber-fall-yet-now-below-3-million/34484
So, Tivo should not cripple their boxes for DirecTV (like they did the last time) they should have all the features that Tivo can offer (and that DirectTV will allow), ditto for the cable providers.
For us, the base, fed up with Comcast/Verizon/"you name it" DVRs they need to significantly reduce the price of the Tivo box or remove the subscription model and figure out how to make their other revenue streams work, and aggressively market their box against the cable providers boxes to entice customers to make the move. You can't imagine how many times I have heard someone say they have a Tivo, when they really have a cable provider DVR. Customers do not know that their is a difference, all they know is that is costs 19.00 a month and that is better than 300.00 purchase + 13.00 a month.
That being said, Tivo is in the same position they have always been in with the flat growth of their Tivo Direct subscriptions... Without pricing/subscription model changes Tivo Direct Subscriptions will likely remain flat.
If they do not change the pricing model their best chance at profitability is to get onboard with the MSOs, and the only way that will happen with the big ones is through litigation and fantastic marketing, think PC vs. Mac...
So, who is the target audience for the Premiere? Can't be us, they already have us... Can't be new Tivo owned subscribers, only a fool continues to do the same thing over and over and expect a different result... Then who, the MSOs? Or is Tivo's board of directors delusional enough to think that the Premiere will grow the direct subscribers Tivo base with its current pricing structure?
To Tivo we are the hardcore base revenue stream, we are not the target audience for them since our revenue is not making them profitable.
Looking at the numbers, Tivo was up to 4.4M subcribers in 2006, as of 2009 they were down to 2.7M. The Tivo Base subscribers (us) has been roughly 1.5M since 2006. Based on the numbers we are not going anywhere, but we are not increasing revenue for Tivo either... They need to get the MSO's back onboard or Tivo is history. The DirectTivo is a good start, but they need Comcast, Verizon, others to adopt the Tivo as the cable box for their subscribers or they are likely to remain unprofitable for the foreseeable future.
The subscriber numbers show where the money is for Tivo, and it is not us it is the MSOs... http://tvbythenumbers.com/2009/11/24/tivo-loses-314000-subscribers-worst-quarterly-subscriber-fall-yet-now-below-3-million/34484
So, Tivo should not cripple their boxes for DirecTV (like they did the last time) they should have all the features that Tivo can offer (and that DirectTV will allow), ditto for the cable providers.
For us, the base, fed up with Comcast/Verizon/"you name it" DVRs they need to significantly reduce the price of the Tivo box or remove the subscription model and figure out how to make their other revenue streams work, and aggressively market their box against the cable providers boxes to entice customers to make the move. You can't imagine how many times I have heard someone say they have a Tivo, when they really have a cable provider DVR. Customers do not know that their is a difference, all they know is that is costs 19.00 a month and that is better than 300.00 purchase + 13.00 a month.
That being said, Tivo is in the same position they have always been in with the flat growth of their Tivo Direct subscriptions... Without pricing/subscription model changes Tivo Direct Subscriptions will likely remain flat.
If they do not change the pricing model their best chance at profitability is to get onboard with the MSOs, and the only way that will happen with the big ones is through litigation and fantastic marketing, think PC vs. Mac...
So, who is the target audience for the Premiere? Can't be us, they already have us... Can't be new Tivo owned subscribers, only a fool continues to do the same thing over and over and expect a different result... Then who, the MSOs? Or is Tivo's board of directors delusional enough to think that the Premiere will grow the direct subscribers Tivo base with its current pricing structure?