stevel
07-16-2009, 10:06 AM
From Business Week
Macrovision is the kind of company you don’t often think about, because most of the things it does, are in the background. When you insert a CD into your computer and rip it to iTunes, the song information comes down to your computer via an online database that Macrosivion operates, and it also creates a lot of the on-screen programming guides that cable and satellite companies use.
Today it’s going to announce that it’s changing its name to Rovi and that it will be traded on the NASDAQ under the symbol ROVI.
But that’s only part of the news. It’s also debuting a new media guide technology that as yet doesn’t have a final name, but which has a code name “Liquid.” I got an exclusive demonstration of the technology yesterday and it shows some advances that are badly needed for TVs.
Think of the on-screen program guide that your cable or satellite TV provider gives you, and then think about how you would improve it, it might look a lot like Liquid. As you can see from the pictures the program guide has more of a 3D look, programs later on in the schedule look like they’re a tad further away from you.
...
You won’t see Liquid on TV sets available this year. The company is negotiating deals with manufacturers now, with an eye toward having it built into sets that will be on the market in late 2010.
Full article, with links to images (http://www.businessweek.com/the_thread/techbeat/archives/2009/07/macrovision_bec.html)
Macrovision is the kind of company you don’t often think about, because most of the things it does, are in the background. When you insert a CD into your computer and rip it to iTunes, the song information comes down to your computer via an online database that Macrosivion operates, and it also creates a lot of the on-screen programming guides that cable and satellite companies use.
Today it’s going to announce that it’s changing its name to Rovi and that it will be traded on the NASDAQ under the symbol ROVI.
But that’s only part of the news. It’s also debuting a new media guide technology that as yet doesn’t have a final name, but which has a code name “Liquid.” I got an exclusive demonstration of the technology yesterday and it shows some advances that are badly needed for TVs.
Think of the on-screen program guide that your cable or satellite TV provider gives you, and then think about how you would improve it, it might look a lot like Liquid. As you can see from the pictures the program guide has more of a 3D look, programs later on in the schedule look like they’re a tad further away from you.
...
You won’t see Liquid on TV sets available this year. The company is negotiating deals with manufacturers now, with an eye toward having it built into sets that will be on the market in late 2010.
Full article, with links to images (http://www.businessweek.com/the_thread/techbeat/archives/2009/07/macrovision_bec.html)