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View Full Version : Clever use of ads


javabird
02-03-2008, 11:51 AM
What do you think of the new ad for the movie "Vantage Point?" I thought it was a clever way to take advantage of DVRs in ads (if you haven't seen it yet, you need to step through part of the movie frame-by-frame to see the "hidden" codes-- something you can only do with a DVR.)

Another clever use of ads: for Lost fans, there was a "commercial" for Oceanic Airlines during the Eli Stone pilot. I actually found myself fast-forwarding through a TV show to watch a commercial!

s2kdave
02-03-2008, 12:58 PM
Yeah, I saw it too. Then I searched online and found this fake website. http://www.oceanic-air.com/

And there is a hidden message behind the note saying flights are suspended.

viral marketing...