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calitivo
12-10-2006, 08:13 PM
Wow, that was bad. I know the 460 is an expensive car, but seems like they are appealing only to elitists who care very little about a cars features. I guess that's what marketing people tell them to do.
pokegol
12-13-2006, 05:35 PM
I liked the music. But seeing as I drive a 1993 Ford Escort, I don't think they were targeting me :).
ChuckyBox
12-13-2006, 05:48 PM
Wow, that was bad. I know the 460 is an expensive car, but seems like they are appealing only to elitists who care very little about a cars features. I guess that's what marketing people tell them to do.
They've had a bit of success with that product line, so I don't think second-guessing them is going to prove all that fruitful. But yes, their marketing is more about the "experience" than the car's features. It's a good example of a high-end product that sells precisely because it is high-end. If TiVo could pull that off with the S3, they'd be rolling in money.
MaryT
12-14-2006, 01:08 PM
The commercial was ok. A bit artsy for my taste.

I also love my Lexus. They don't need to tell you what the features are, because, quite frankly, they have everything you would want in a user friendly format.
ChuckyBox
12-14-2006, 01:18 PM
They don't need to tell you what the features are, because, quite frankly, they have everything you would want in a user friendly format.
Do they have a free-space indicator? Because if they do, I'm dumping TiVo and getting a Lexus.
bmgoodman
12-14-2006, 01:31 PM
Do they have a free-space indicator? Because if they do, I'm dumping TiVo and getting a Lexus.

OK, Chucky, this one had me literally laugh out loud. :)
Stanley Rohner
12-14-2006, 01:36 PM
I always thought of a LEXUS as an overpriced Toyota, not a high-end product.

To each his or her own I guess.
ZeoTiVo
12-14-2006, 01:46 PM
Do they have a free-space indicator? Because if they do, I'm dumping TiVo and getting a Lexus.
except that the Lexus free space indicator applies to your bank account
glennkawesch
12-15-2006, 10:24 AM
Lexus vs. Toyota?? Same car.........different price!!

I thought the commercial was very effective.

Glenn Kawesch
MaryT
12-15-2006, 12:48 PM
Do they have a free-space indicator? Because if they do, I'm dumping TiVo and getting a Lexus.
Yes, it's called a gas gauge :) :) :)
MaryT
12-15-2006, 12:50 PM
Lexus vs. Toyota?? Same car.........different price!!

I thought the commercial was very effective.

Glenn Kawesch
I've owned both and they're definitely different or I wouldn't have ponied up the extra money for the Lexus.