ZeoTiVo
12-06-2006, 10:15 AM
how will this affect the Yahoo HME apps?
from http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9005684&source=NLT_AM&nlid=1
The move was not entirely unexpected. Last month, an internal document now known as the "Peanut Butter Memo" called for such a reorganization. The memo, written by Yahoo's senior vice president of communications and communities, Brad Garlinghouse, accused the company of involving itself in too many separate activities, spreading itself too thin like a layer of peanut butter, and said it should focus instead on key areas. The memo also recommended as much as a 20% reduction in headcount, although no workforce cuts were announced in Yahoo's statement.
The new units are the Audience Group, the Advertiser & Publisher Group, and the Technology Group. Each group's head will report directly to CEO Terry Semel.
The Audience Group will focus on its existing consumer products, such as search, Web-based e-mail and news aggregation, while developing social networking vehicles, mobile and handheld content, and international offerings. Yahoo said a search was underway for a group head.
The Advertiser & Publisher Group will handle advertising and relationships with Yahoo partner publishers. It will create a global advertising network both on and off Yahoo sites. The company did not specify how that will happen, although it recently partnered with U.S. newspapers to provide targeted local advertising. Yahoo Chief Financial Officer Susan Decker will oversee this group. Decker will surrender that title, and the company will seek a new CFO, Yahoo said.
Yahoo's new Technology Group will be charged with building and maintaining the infrastructure for these new efforts, and it will continue its work on "Project Panama." That initiative is believed to be a new advertising system designed to compete with Google's AdWords, with ads served according to search terms entered by users. Chief Technology Officer Farzad Nazem will lead that unit.
from http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9005684&source=NLT_AM&nlid=1
The move was not entirely unexpected. Last month, an internal document now known as the "Peanut Butter Memo" called for such a reorganization. The memo, written by Yahoo's senior vice president of communications and communities, Brad Garlinghouse, accused the company of involving itself in too many separate activities, spreading itself too thin like a layer of peanut butter, and said it should focus instead on key areas. The memo also recommended as much as a 20% reduction in headcount, although no workforce cuts were announced in Yahoo's statement.
The new units are the Audience Group, the Advertiser & Publisher Group, and the Technology Group. Each group's head will report directly to CEO Terry Semel.
The Audience Group will focus on its existing consumer products, such as search, Web-based e-mail and news aggregation, while developing social networking vehicles, mobile and handheld content, and international offerings. Yahoo said a search was underway for a group head.
The Advertiser & Publisher Group will handle advertising and relationships with Yahoo partner publishers. It will create a global advertising network both on and off Yahoo sites. The company did not specify how that will happen, although it recently partnered with U.S. newspapers to provide targeted local advertising. Yahoo Chief Financial Officer Susan Decker will oversee this group. Decker will surrender that title, and the company will seek a new CFO, Yahoo said.
Yahoo's new Technology Group will be charged with building and maintaining the infrastructure for these new efforts, and it will continue its work on "Project Panama." That initiative is believed to be a new advertising system designed to compete with Google's AdWords, with ads served according to search terms entered by users. Chief Technology Officer Farzad Nazem will lead that unit.