How much does it cost to make a Series 3?

[thwart]

I wonder what the margin is on a box like this. Tivo needs to do what they gotta do. So again I state my question -- what do you think the margin is on the Series 3?

[bkdtv]

Probably around $500, give or take $100.

(The wholesale cost on the Series3 is apparently ~$500.)