Audience Research

Which Super Bowl Commercials Made Our List Of Most Re-Watched?

Our annual list of the top ten most engaging Super Bowl commercials shows there can be just as mu

Do TV Promo Commercials Actually Work?

TiVo Research and Analytics, Inc.

One Brand, One Show

As originally seen on InteracTiVoty’s blog at 

TiVo’s Top Twenty-five Primetime XXX Summer Olympic Moments

From parachuting royalty to the flying squirrel, for seventeen days the XXX London Summer Olympic

TiVo Olympic Coverage – Top Moments – August 12, 2012

After seventeen days and 962 medals, the Games of the XXX Summer Olympiad came to a festive end l

TiVo Olympic Coverage – Top Moments – August 11, 2012

From sprinters to long distance runners, track & field finished strong in last night’s Olympi

TiVo Olympic Coverage – Top Moments – August 10, 2012

On your mark, set, go! It was a fast and furious night at the Olympic stadium in London as a 27-y

TiVo Olympic Coverage – Top Moments – August 9, 2012

The London Olympic Games may be drawing to a close, but TiVo viewers remained engaged, viewing ma

TiVo Olympic Coverage – Top Moments – August 8, 2012

Women’s beach volleyball and track & field shared the spotlight for TiVo’s Top Moments of las

TiVo Olympic Coverage – Top Moments – August 7, 2012

Led by Aly Raisman, the USA women’s gymnastics team continued to dominate TiVo’s most-watched mom

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