TiVo’s Annual Report: Super Bowl XLVIII Top Commercials and Moments

TiVo has been tracking and releasing its unique Super Bowl data for over a decade. Today, TRA released the top most engaging Super Bowl commercials, promotions and game top moments for Super Bowl XLVIII. TiVo Research is the only audience research service using second-by-second to rank top Super Bowl spots based on actual commercial retention relative to overall program viewership. Also interesting to note, is the fact that for the fourth year in a row, TiVo found viewership for the half... more