Look who’s up early for breakfast TV

TiVo Research and Analytics profiles the viewers of broadcast morning shows using purchaser data and advanced demographics. In the relentless battle amongst national broadcasters to attract more and more eyeballs for their morning day-part programs, gross ratings points based on age/gender have been the traditional indicator for win or loss. TiVo Research and Analytics, Inc. (TRA) has taken a different approach to looking at performance. Not all ratings are created equal, and each network... more