I just finished reading The Power of Habit, by Charles Duhigg. This fascinating and insightful book highlights several case studies from companies such as Procter & Gamble, Starbucks, and Target to Olympic medalists and NFL athletes. Mr. Duhigg describes how bad habits were broken by replacing them with healthier options, and thereby creating new habits for consumers. Febreze® is one such success story. Who drank coffee at 3pm ten years ago? Not many. Who needs a coffee break at 3pm... more
I just finished reading The Power of Habit, by Charles Duhigg. This fascinating and insightful book highlights several case studies from companies such as Procter & Gamble, Starbucks, and Target to Olympic medalists and NFL athletes. Mr. Duhigg describes how bad habits were broken...
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