During the past year TiVo has been studying box office performances in relation to the fast-forward rates of movie spots – and the correlation between the two is undeniable. Fast-forward rate is simply the percent a spot is skipped during live plus seven days of time-shifted viewing. On average the fast-forward rates for movie spots, which are traditionally some of the most popular commercials on television, range from 12-17%. We first took notice of this correlation in September of 2011... more
During the past year TiVo has been studying box office performances in relation to the fast-forward rates of movie spots – and the correlation between the two is undeniable. Fast-forward rate is simply the percent a spot is skipped during live plus seven days of time-shifted viewing....
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