SAN JOSE, CA--(Marketwired - May 16, 2013) - TiVo, Inc. (NASDAQ: TIVO), a leader in advanced television services and the creator of digital video recorders (DVRs), today announced the launch of "What to Watch Now." Part of TiVo's whole-home, multiscreen solution, "What to Watch Now" combines recommendations and personal preferences to create a custom dashboard for viewers that presents them the exact content they want most every time they turn on their TV.
"What you truly love to watch on TV shouldn't be hard to find," said Jim Denney, Vice President of Product Marketing at TiVo. "What to Watch Now puts in front of you the choices to watch that you most care about every time you turn on the TV. It helps you effortlessly filter through what can seem like infinite choice by giving you the immediate viewing options that are most important to you. With this feature, shows, sports or movies you will want to watch are made available quickly and easily, making great use of the personalization features for which TiVo has long been known."
Using "What to Watch Now," TiVo users are immediately presented with the programming they would most enjoy without surfing channels or browsing a guide. "What to Watch Now" combines the viewer's preferences based on viewing history and assesses live programs airing within the next 30 minutes against real-time, regional viewing trends and user-defined preferences, to offer tailored entertainment recommendations categorized by genre, in an easy to use format.
"What to Watch Now" users select movies and shows from specific "feeds" that create a unique, personal and easy-to-use view of what matters most to them at any time:
Popular on TV
Sports on Now, Powered By Thuuz
Movies on TV
Viewer's recorded TV
"What to Watch Now" is further enhanced for sports enthusiasts by partnering with Thuuz, a sports metadata provider that calculates the "excitement factor" for live sporting events, based on a zero to 100 scale. Games and matches ranked as more exciting are denoted and listed with higher numbers, helping TiVo users immediately identify the must-watch sports game of the moment. Future releases of the application will add new feeds and information including social feeds, critic recommendations and more.
More information about the renowned TiVo® App is available at: www.tivo.com/ipad.