Esquire Network Boss Expects Style Network Transition Will Be Natural and Intuitive
In what seemed to the outside world as an eleventh hour decision, NBCUniversal announced two weeks ago that Esquire Network would replace Style instead of previously announced G4.
On Monday, the transition occurs in 75 million American homes and the new male-centric networks boss says that Styles predominately female audience may not be totally put off by the new programming.
Certainly, were focused on establishing a decidedly masculine experience but its absolutely going to be a brand thats very accessible and very welcoming to women along the way, Esquire Networks president, Adam Stotsky, told TheWrap.
"Obviously, our programming areas are based on some of the same content areas as Style, just with a more male focus."
Our insight is that theres a white space in the television dial, Stotsky explained. Outside of sports and news from our point of view, there really is no singular lifestyle destination that explores the wide range of interests that men have today.
My comments are not really appropriate for a family-friendly forum. But if you're curious about why your Style Network SPs aren't going to be picking anything up anymore, now you now why.