I generally agree with your assessment of American consumer and "put up or shut up" attitude toward people proclaiming that "Tivo crossed the line". I do believe that TiVo just like any other business will not change current business plan due to the complaints and will continue on a path of giving Wall Street a reason to hope for a light at the end of the tunnel. Having said that, I can not disagree with you more on your assessment of satellite DVRs as not legitimate alternative to TiVo. I'm not sure if you have current HD DVRs from Dish or DirecTV, but I do have both. I subscribe to both because it it is a only way to get the programming I want and can afford to pay for. I honestly believe (based on my own experience) that Dish VIP line is better and more capable than TiVo for the absolute majority of consumers and that DirecTV HD DVRs are close second. Most important functions of any DVR are core functions that made DVRs a product in a leage of their own - easy timeshifting based on EPG, trick play and commercial skip. All the other bells and whistles that both TiVo and satellite DVRs have are nice and depending on a personal preference could influence individual opinion, but are not substitute for the core functions. Both satellite DVRs and TiVo do timeshifting and trick play well, but TiVo is the only one that is slowly turning commercial skip into commercial add. Your argument about the choice of DVRs with satellite is completely irrelevant. If DVRs provided by satellite companies are doing the job well at the reasonable cost, there is no reason to look for the alternative. Just like there is no reason to look for the alternative to a power meter provided by your utility company. As for people jumping from DirecTv DVRs to TiVo if and when it becomes available, it is a big stretch. Most resistance from TiVo users to DirecTv DVRs was different UI - not worse but different. It does take couple of weeks to get used to it if you have been using TiVo for a while. But after initial adjustment curve some things on DirecTv UI become must have. People who never had TiVo before (majority of DirecTv DVR users) will not like a switch any better when the other way around. In addition, if DirecTv allows TiVo to have extra ads, there is almost a guarantee that new DirecTivo will be a failure.