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The Pitch on AMC - Spoilers

Discussion in 'Now Playing - TV Show Talk' started by Donbadabon, May 2, 2012.

  1. Zevida

    Zevida witless and unarmed TCF Club

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    That's still the only one I haven't seen yet!

    I thought you must be mistaken about The Ad Store, because I knew it was in one I'd seen. I guess they did two episodes, as they were in Frangelico and in the Waste Management episode.
     
  2. Donbadabon

    Donbadabon Geocacher

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    Frangelico - Maybe it was editing, but Kovel/Fuller seemed to take it much more serious than The Ad Store, which, btw to me is the worst name ever if you want someone to take you seriously. It reminds me of The Room Store (You can put it all together, to save you more, at The Room Store).

    The Ad Store had a good point about the shape of the bottle, but I think Kovel/Fuller, instead of complaining about the shape, had the right idea where they incorporated that shape into a keyhole for the print ad.
     
  3. pmyers

    pmyers Active Member

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    So I think I'm 4 episodes in and am loving it.

    My only complaint is the overuse of "Viral"....but I guess that's probably a big issue in advertising. I don't consider commercials to be viral.
     
  4. Zevida

    Zevida witless and unarmed TCF Club

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    Nov 8, 2003
    San Jose, CA
    The most recent episode was pretty good. I think that JDRF did a pretty terrible job in rebranding because I had no idea what they are - but as soon as they said they used to be Juvenile Diabetes Research Foundation I knew exactly who they were. Rebrading agency fail.

    I thought the "One Less Prick" idea was definitely edgier and more interesting. But, it also probably would have only appealed to a younger demo and would have the potential to draw complaints from older generations. If the brief had been specifically to target 18-24 demo, it would have been perfect.

    The "Be the voice of one" was bland and generic - so exactly what they wanted! Broad appeal. I didn't think it was anything special. I did not get the laughs at the end of the spoken rally cry, though, why are they laughing? I didn't think that worked.

    You could definitely see the strength of each agency shine through. Muse has typically been highly-targeted and minority focused came up with an edgy campaign that would play well to one demo. The other agency is used to doing broad campaigns that appeal more on a mass scale and that's what they came through with. I don't think Muse had much of a chance at this one.
     
  5. TAsunder

    TAsunder Debates Ghee vs Gi

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    Madison, WI
    I hate that the companies coming in with multiple pitches keep winning. It's called "the pitch" and not "the pitches." Sure, it probably works that way normally, but it feels like cheating to me in the context of the reality show.

    On the plus side, I have a slightly increased interest in JDRF, whereas I am less likely than ever to drink frangelico by itself.
     
  6. Donbadabon

    Donbadabon Geocacher

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    JDRF - I couldn't stand Scott from Bozell. I've worked with guys like him, and they have this 'role' they play where they are the negative nancy's, and they make sure everyone knows that's just who they are. So annoying. He couldn't even stop pouting during the pitch.

    I agree, 'One less prick' was very edgy, and very targeted. It would be similar to saying 'Give diabetes the finger'. The message is there, but the negative connotation can override that message.

    I liked the T.O.D. idea when they came up with it, but at the presentation they lost me. They just didn't go a good job selling it. It seemed rushed.
     
  7. Zevida

    Zevida witless and unarmed TCF Club

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    Nov 8, 2003
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    I liked TOD too. The way it was edited, they made it seem like they were not getting a positive reception to TOD so they moved quickly to second idea. I'm not sure if that is true to what happened, or editing.

    Having multiple ideas to present seems pretty true to advertising and pitches. I don't have a problem with that.
     
  8. TAsunder

    TAsunder Debates Ghee vs Gi

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    Aug 6, 2003
    Madison, WI
    The TOD campaign was ok; the t-shirt was poorly designed because it was easy to miss the "don't" and most people would do just that from a distance.
     
  9. mattack

    mattack Active Member

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    Even though I hate "regular" advertising (that's why I have Tivos and had VCRs before that), and this show is effectively product placement.. it's still entertaining.. I only watched the Subway one so far.

    (People claim Undercover Boss is essentially product placement too.)
     
  10. Neenahboy

    Neenahboy Statistical outlier TCF Club

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    Arlington, VA
    Man, Chris Burch is a HUGE *******. And really, both agencies were full of them as well. I'd go insane if I had to work in a toxic environment like Womenkind, and the "redhead" on the other side and her interplay with the Jon Hamm lookalike was irritating beyond description.

    Neither agency wowed me this week. Womenkind's presentation felt like an in-store branding effort rather than an ad campaign. DiGo's felt like a magical wonderland of unicorns and chocolate, and I didn't think they meshed with the brand as well as Burch apparently thought they did.
     
  11. Mikeyis4dcats

    Mikeyis4dcats Active Member

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    I actually appreciated Burch's candor and straightforwardness.

    Womenkind was a mess...it was like the took every post-it note on the wall and made a board for it.
     
  12. mattack

    mattack Active Member

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    Plus, it's grammatically incorrect!!!!! ("fewer")
     
  13. pmyers

    pmyers Active Member

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    did you hear him say "this meeting didn't go like I thought" when they were being told they won!?! Who would say that in front of the client?..
     
  14. Regina

    Regina I've got Jewbs!

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    Indiana
    Just watched C-Wonder and OMG was that dude from C-Wonder the biggest a-hole?????

    I mean, the customer is always right but geez-what a d**chebag!!
     
  15. Zevida

    Zevida witless and unarmed TCF Club

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    Nov 8, 2003
    San Jose, CA
    I was entertained by the C-Wonder guy being so in your face.

    They were telegraphing how much he loved the all-women agency, so I suspected they might pull a last minute switcheroo and have him pick the other one, which he did.
     
  16. nyny523

    nyny523 Oy

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  17. mattack

    mattack Active Member

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    Stupid AMC overrunning their timeslot. I missed the very end of the last ep. I had actually tried one previously without padding, and it got the whole show (well, up somewhere into the credits).. so I didn't add padding. Yet on this one, it cut off after the winning team won.. and I think there was another scene with the losing team.
     
  18. Donbadabon

    Donbadabon Geocacher

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    Mar 5, 2002
    Franklin, TN
    Season finale aired last night, it was the 'Autograph' episode.

    One thing I don't like is how they are really editing the pitch meeting to make it seem like one team is rambling on and getting the crickets from the customer. So we don't know what their real reactions during the pitch were. That is frustrating to me.

    I didn't think either pitch was very good. The one where the guy followed the girl through the hotel and then looked her name up in their registry screamed of privacy issues (yeah I know, I am just saying).
    The other one didn't have a thing to do with the hotel brands, kind of like the old docker commercials. I don't know what they are thinking, but if I saw that in real life I wouldn't rush to find out what Autograph was.
     
  19. mattack

    mattack Active Member

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    I thought it was interesting that they thanked all of the companies that were involved..

    I only saw a couple of episodes, but thought it was always 2 teams.. I presume it must have been 3 teams on some episodes, since they thanked 15 advertising companies..
     
  20. Mikeyis4dcats

    Mikeyis4dcats Active Member

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    8 episodes, one company participated twice.
     

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