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The Pitch on AMC - Spoilers

Discussion in 'Now Playing - TV Show Talk' started by Donbadabon, May 2, 2012.

  1. May 2, 2012 #1 of 40
    Donbadabon

    Donbadabon Geocacher

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    Anyone check this out yet? It just started on AMC.

    The basic idea is a company wants a new ad to promote something, and they have 2 ad agencies come in and give their pitch.

    The episode I saw was Subway. They wanted to promote their breakfast sandwiches to the 18-24 year old demographic. So both agencies go back and come up with ideas.

    It was pretty interesting to see the two agencies come up with their ideas.
    And one of the men that was the manager of his group was a complete tool. One of those guys that don't give any creative feedback, but just sits in silence staring at you.

    The only bad thing is they didn't show the final commercial, which I thought was kind of strange.

    I added it to my SP.

    Here is the official description from AMC:

    AMC's new original series The Pitch offers viewers an intense, gripping, never-before-seen glimpse inside America’s top ad agencies.
    Each week watch two agencies as they compete to win a new client the only way they can: by going head-to-head in a cut-throat, winner-takes-all showdown, a presentation known as The Pitch.
    With only seven days to prepare, the pressure to perform is intense.
    The whining, the brainstorming, the blue-sky thinking: it’s all here as the teams work around the clock and pray for the moment of inspiration that will win them the job and keep their companies alive.
    The drama is real, the stakes are high, and the clock is ticking.
    From the producers of Undercover Boss.
    Witness the pressure…The passion…The Pitch.
     
  2. May 2, 2012 #2 of 40
    TAsunder

    TAsunder Debates Ghee vs Gi

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    We recorded episodes 1 and 2 and only watched episode 1 (subway). I enjoyed the show and was flabbergasted by the final decision as we greatly preferred the other company's campaign proposal.

    On the other hand, the show had actual subway ads running during commercial breaks and they were pretty terrible, so maybe it makes sense...
     
  3. May 2, 2012 #3 of 40
    Donbadabon

    Donbadabon Geocacher

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    I agree, I would've chosen the other (losing) concept and then had them refine it.
     
  4. May 2, 2012 #4 of 40
    nyny523

    nyny523 Oy

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    I watched both episodes.

    In both cases, I would have gone with the losing campaigns.

    Interesting show, though.
     
  5. May 3, 2012 #5 of 40
    Frylock

    Frylock Live Long and Tivo!

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    I believe they also have it on Netflix if you missed an episode or 2.
     
  6. May 3, 2012 #6 of 40
    pmyers

    pmyers Active Member

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    I'll check it out.
     
  7. May 3, 2012 #7 of 40
    Donbadabon

    Donbadabon Geocacher

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    I agree with you.

    I really liked the 'Trash Can' idea, but I think if they had done something as simple as putting dots in between the words, like 'Trash...Can' or putting the word 'Can' in a box like they showed earlier, that might've helped. But I guess the winning team won because of their phone idea with the mouths.
    For Subway, the winning team really didn't have to do any work. They just went out and found someone already getting hits and used them.
     
  8. May 8, 2012 #8 of 40
    Zevida

    Zevida witless and unarmed TCF Club

    14,796
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    Nov 8, 2003
    San Jose, CA
    I work in marketing and I've worked at a digital agency and I like the show. I liked the second episode better than the first.

    First episode:
    I thought the "breakfast zombie" idea was best, but their execution was poor. I do not think zAMbie works as a reference for zombie and the obnoxious chick-fil-a like diction didn't make sense. I would have selected them but refined it quite a bit.

    Oops, I thought this was the second episode, but it is actually the third one.

    Third episode:
    I agreed with their choice here, I liked the "help" idea. Again, it needed some refinement, but it was a great start. The losing agency rubbed me the wrong way by going down the path of a single brand when told explicitly not to. The money truck idea was terrible. You do not want to show people breaking their own stuff. The superhero idea was better, but the negative of the money truck dragged them down overall.
     
  9. May 9, 2012 #9 of 40
    Neenahboy

    Neenahboy Statistical outlier TCF Club

    16,496
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    Apr 7, 2004
    Arlington, VA
    I hated the "Real American Heroes" idea. The over-the-top use of military-style imagery is already done to death in the home improvement sector, there was no wow factor there, and it felt very cookie cutter.
     
  10. Donbadabon

    Donbadabon Geocacher

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    Franklin, TN
    Third episode:

    I finally chose the winning team. The woman breaking the toilet was just dumb. And the 'Heroes' theme was just dumb. Someone coming in to fix your drain isn't keeping America's economy afloat.
    Finally the losing team just seemed smarmy to me. They annoyed me from the minute I saw them.
     
  11. Swirl_Junkie

    Swirl_Junkie New Member

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    Philly, PA
    I like this show, but would have chosen the losing team in almost every match so far. Did anyone else find the cinematography a cut above most other things like this? They really make it more dramatic, with the angles and interesting shots they take.
     
  12. Zevida

    Zevida witless and unarmed TCF Club

    14,796
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    Nov 8, 2003
    San Jose, CA
    Would anybody mind if we turned this into a spoilers thread? I don't think there's enough interest for episode threads. I can PM a mod and ask them to add spoilers to the title.

    I agree that the show itself seems to be well done cinematicly. It is a cut above other reality competition shows that do the rehash before and after every commercial break. It comes off as very professional. I like it.
     
  13. Donbadabon

    Donbadabon Geocacher

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    I don't mind, go for it.
     
  14. TAsunder

    TAsunder Debates Ghee vs Gi

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    Madison, WI
    I've not seen episode 3 but so far I would have picked the losing teams. Especially in episode 2 because of the additional factors beyond the actual quality of their pitch.
     
  15. Zevida

    Zevida witless and unarmed TCF Club

    14,796
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    Nov 8, 2003
    San Jose, CA
    Spoilers added to the title - thanks anonymous mod who did that!

    Hopefully they will rerun episode 2. I'm very interested to watch since everyone liked the lose better. I'll have to duck out of the thread until they show it.
     
  16. Mikeyis4dcats

    Mikeyis4dcats Active Member

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    Oct 2, 2003
    I preferred the Trash Can. campaign for Waste Management, however a couple of things that lead to them losing based on a blog I read. WM specifically told the teams (but it was not shown) that they HATE the term trash. Secondly, the campaign was supposed to be primarily social media. The Ad Store did not target that market at all (and if you look at their twitter, you'd understand why - they tweet about once a month on average). They are dinosaurs amongst cave men.
     
  17. Zevida

    Zevida witless and unarmed TCF Club

    14,796
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    Nov 8, 2003
    San Jose, CA
    Most recent episode - Frangelico

    I thought that the winner did a better job of hitting the goals of the brief, but I still wasn't all that impressed with the campaign. I would have liked to see more creative from them, especially around the bottle and branding. OTOH, that's hard to do in six days.

    The losing team that had the idea for stories, their "sweet spot" idea was pretty weak, so I agreed they needed to ditch it, but I don't think that the all-women agency had any better idea. The stories just didn't refresh the brand as much as they wanted. The idea to make the bottle clear was great, though.

    Episode before - Pop Chips

    I thought both agencies here were weak

    One agency went in and threw a ton of ill-formed ideas up against the wall. I think they were critically disabled when their key strategy guy had his gall bladder removed during the project. The creative guys were just out of control with the most random crap. There was no cohesive strategy.

    The agency that won annoyed me because I thought the idea was stupid. You don't have the "Greatest Viral Video Ever" just because you say you do. The head guy claimed the idea as his own even though his original idea was the worst and his worker bees cobbled it together into something halfway decent. I didn't like this idea either, but at least it was a total strategic idea, not a bunch of random stunts.
     
  18. Donbadabon

    Donbadabon Geocacher

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    I agree, in the Pop Chips episode, poor Greg. It appears the weight on the business lies on his shoulders. He gets taken out by a medical emergency and the rest of them just sit there looking at each other, wondering when Greg is coming back.

    He needs a raise.
     
  19. nyny523

    nyny523 Oy

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    And a partnership.

    And a corner office.

    If I am Greg watching this episode, I am demanding everything but the kitchen sink!
     
  20. pmyers

    pmyers Active Member

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    Gilbert, AZ
    Finally watched the first EP with Waste Management and I would agree with this synopsis of both this project and my impression of The Ad Store: that they are one dimintional and are out of touch with today's media.

    I liked the Trash Can idea better but the other team had much better execution and a finger on the pulse of current media that the other team didn't.
     

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