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Discussion in 'Now Playing - TV Show Talk' started by tiams, May 19, 2012.
For those of us who didn't see the show, can someone give a summary of what this lock invention was?
Its a lock that interacts with your smartphone to issue/validate keys. Its called UniKey
According to his website he's had contact with B/D thru his previous employer which is probably why he is negotiating with them. Also didn't know B/W owns Kwikset so they must think his product is different enough from their own stuff.
btw, was this the episode with the recycle shoes?
If so, why didn't anybody call him out on them looking like cheap Converse knock-offs?
FYP. As the Sharks noted getting into such a niche market for shelf space against the big boys didn't appeal to them. Plus he had no sales.
That home gym idea was a joke and I thought the trainers made a horrible pitch.
The female trainer at the end (after they were rejected) even said, "One day we're going to have one of these in every living room in America" or something like that. I was thinking, in the living room? That machine was a beast and looked like crap. That's not something you can tuck away in the living room, etc. You'd need a dedicated home gym for that, and to appear primarily to high end clients and fellow trainers, again, they likely will go to the gym anyway. It's a nice product with a market they've segmented so much that it wouldn't fly.
The shoe idea? Umm...next. I usually fault O'Leary for always focusing on the proprietary nature of product pitches, but in this case, it definitely was something that any shoe manufacture could do if they wanted. There was nothing there to me.
And the lock idea? Nice idea and excellent pitch. The guy knew his stuff. Just seemed like a product that I would personally never want or use. I mean, you can have a locksmith rekey your entire house so that each lock works with just one key. I believe that cost is around $50 each lock, or less than half of the lock he was pitching. That would reduce keys, etc. I understand that there are more features of the web app-enabled locked, but again, you're likely going to need to keep one key anyway as a backup, and you're always going to need car keys, etc. So one little key isn't a problem I see the need to solve really. But again, that's just me.
It's just you, because I see a great need for such a product. It's not about just re-keying several locks, it's about not needing a key at all*. As well as granting very temporary access to other people, so you don't have to go have keys copied, etc (that they can copy, etc). And you can do it from anywhere, you don't have to even meet them to do it -- you just send them a virtual key that expires when they're done.
Also, I can get lock cylinders re-keyed to the same key for $20 per lock. But that's not the problem this device solves.
*Yes, you can carry a backup, but you might never need it.
I know the "problem" this solves. Not needing to hold a key, but instead needing to have a cell phone on-hand every time. If you say that you're going to be holding a cell phone anyway, then to that I say, I'm going to be holding SOME amount of keys anyway too (car key, company, etc.) so adding literally one more key to that chain is nothing to me, if you have a locksmith key all locks to the same key. If you get lock cylinders re-keyed to the same key for $20 per lock, then you're proving my point even more.
Let alone the high cost per lock, requirement for batteries, potential for battery failure w/need for a backup key anyway, potential for cell/app not working, etc. There's a reason why car manufactures with the "keyless entry" option still require you to have a key in your pocket. Because sh*t happens, and you may need your physical key, so the key you have in your pocket is your crucial backup even if you can unlock the car and start the ignition without putting it in the lock. Same thing for this. I have a feeling most will need a key in their pocket anyway. They'll just have the convenience of not needing to put in in the lock. So the "you won't need a key at all" seems unlikely in the real world.
Also, you can't send a virtual key to anyone.
They still need a smartphone for it to work. Great for teenage babysitter who have a cell, maybe not so great for grandma who wants to come over.
Yes, nobody said it was going to eliminate ALL keys. All this device does is allow you to gain entry to your location without having to use a key. Again, it has *nothing* to do with re-keying lock cylinders to the same key. I only have *one* lock on my house. I don't need to have multiple locks with the same key for anything, so I really don't see the relevance to that line of argument. Also, saying that you have to carry a key as a backup anyway also is faulty logic.
Again, it's not about eliminating ALL KEYS, it's about complete and easy CONVENIENCE to opening a lock. Just because I still have to carry the same key as a backup DOES NOT MEAN the device is not more convenient. Why can't you guys get this? Yes, everyone has to carry keys, and yes, the backup key in case something happens. Why does that one simple fact entirely negate the benefit and convenience this device offers to you people?
The relevance of what I'm talking about in reference to rekeying locks so that they only need one key was during the developers pitch. He held out a big keychain with a bunch of keys on it and then tossed it over his shoulder saying that his new locking system would eliminate that. You wouldn't need to carry a mess of keys in your pocket. Yeah, but so would rekeying your locks so you just had one tiny key instead of that mess of keys he just tossed over his shoulder, and at a fraction of the cost. It was his selling point for his lock, and I don't see that as a selling point at all.
I've explained clearly that I get it. I even compared it to the convenience of keyless entry on a car. Nice technology, it just solves a problem I don't have.
The weird thing is that there have been (my term, though I think they basically said it too) "plastic shoes" for a very long time. Yes, I realize they probably weren't as fully recyclable, but I remember as a little kid, my mom not wanting to get the cheap plastic shoes.. (it wasn't any anti-Chinese shoes thing either).
Didn't look very huge to me. Then again, I have a treadmill and a bed in (small) bedroom..
Oh geeze, that was just a BS marketing gimmick/metaphor. 75% of Shark Tank pitches include the business owner either dumping something in the trash or throwing something over their shoulder "Well NOT ANYMORE!"
And to do the re-keying like you're suggesting only really works if all of the locks are from the same manufacturer and similar model locks. Nobody I know has all keys for all locks the same make and model.
At $20 a rekeying, and $60 a new lock vs. $120 for just one if these UniKey locks does it matter? The cost advantage is definitely not in UniKey's favor. But again, I get it, you're paying for the convenience.
Lastly, what you see as a convince I also see as a huge potential security risk.
Seems like every time a convenience item is introduced, not too long after the security risk is exposed. Just like RFID scanners picking up credit card info on new credit cards that can transmit your credit card info for an easy pay. And its already been shown that keyless entry on cars can be defeated without the owner ever knowing. This is likely no different. With convenience comes risk.
I can guarantee you that good old-fashioned lock picking is A LOT easier than any security risk introduced by these devices. These are all low-level, consumer grade lock cylinders. Locks like these (robo or not) just keep out the honest people. If someone wanted into your house, they're not going to bother with hacking cell phones and bluetooth stacks. A brick or sledge hammer is much easier. Just check out these links about key bumping:
I would absolutely LOVE to be able to send "Ekeys"!
That, or the person he's dealing with has no decision making ability, and is just helping him out for his negotiations.