My TiVo should not have ads of any sort. It is an appliance, not a newspaper. What exactly am I paying for when I have tivo spam invade my machine? I've already bought the box. It is my box and my hard drive. I own it. I subscribe to the service to get program listings. I imagine this should be free but okay I'll grant them that I need to pay for them. I think what I pay for them is more than enough. So now I'm getting ads. Why? What do I get for these ads? Free box? Nope, bought that. Free program listings? No, pay for that already. Free Content? Nope - I pay my cable company a sizeable sum each month to get programming. So then, what are these ads doing for me? They are making money for TiVo, but what do I get out of it? Nothing. That is why the ads do not make sense on TiVo. It is an appliance. It is like if I got ads on my refrigerator. Or on my VCR instead of the blinking 12. So I would hope that all of you realize that TiVo is selling your TiVo, your time, your menu screen... and you are getting nothing in return. Please complain to any customer service poll.