I may be late on this post, and I'm sorry it's taken me so long to notice but really?? Every time I pause a show, I see an annoying star icon with some sort of ad. I just now noticed this and find it very distracting and annoying I emailed TiVo today to find out if there was a way to turn it off and apparenly there isn't. TiVo has partnered with various companies to offer special promotions exclusively to TiVo subscribers. These promotional offers appear on TiVo Central and other TiVo screens, and are highlighted by a star icon. They range from promotions for new movies and music artists, to products and services available to TiVo subscribers. To take advantage of one of these offers, simply select it and follow the instructions on the screen. TiVo, is in part, advertiser supported, so there is no way to opt out of TiVo promotions. TiVo sends these promotions to subscribers as part of the TiVo Service. Wow, so not only do I have to pay 19.99 for TiVo service; but now I'm getting ads thrown into the UI ala Comcast or some cable-provided DVR. This isn't cool.