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Discussion in 'Now Playing - TV Show Talk' started by robojerk, Feb 21, 2013.
When I filled out a Nielsen diary a few months ago, I asked about Tivo web videos and that sort of thing. They said if I watched it on a tv, I should list it in the diary.
Cord cutting a trend? Nielsen to begin counting online streaming
why arent 100% of tivo boxes included in the ratings? for those who opt in that is
It would seem so easy to do this (as well as sateillite/cableco DVR boxes) and would be by far the most accurate indicator.
It's not going to make a difference in the ratings.
Because Nielson doesn't want to pay TiVo for the data and TiVo sure isn't going to give it away.
I'm not convinced of that, but it's certainly possible.
I disagree. It gives a flawed sample. Given past TiVo ratings I have seen it skews to very specific programming.
I have been anti Nielsen and their methods since forever but just lumping TiVo users is not going to give a more accurate accounting. Five plus years ago TiVo ratings skewed a specific way and towards specific demos, today the skew and demo is likely much different but certainly not an accurate representation of tv viewers.
Honestly, though, they need to get to the point of measuring most all viewership. Cold hard facts these days are for most advertisers people without computers and Dvrs are not likely their targeted customers. The reality is Nielsen should have been ahead of this ten years ago. Ultimately they will lose their place at the table as someone else offers more compelling metrics. The networks are struggling with massive audience declines year to year. They clearly believe that all viewers are not being counted, and I agree with them.
I always questioned the nielsen measurements to accurately portray ratings and now we are decades in to having hundreds of channels I believe there is zero chance their sample size can accurately measure ratings for that many channels and programs.
The biggest problem is any revised Nielsen system or new system has to be accepted by the networks AND the advertisers. The advertisers got screwed for years so I see zero motivation for them to see higher audience numbers. All it means is higher rates for them. Sure it might improve accuracy which has some value but in the short term it would cost them a lot more.
Sounds like they won't be able to track ratings for individual shows, only how much volume is being watched on different mediums.
Even if they could measure viewers per show streaming, the increases would not be significant for the most part. Here's a sample stolen from a poster at TVBTN.
Wait. The streamers can't already do this? All they have to do is collect the data.
As mentioned in my previous post, the streamers would have to encode all of their shows to work with Neilsen and there isn't really any incentive for them to do so unless Neilsen wants to fork over the cash. Besides, unless the streams are embedded with the same ads that are airing during live tv, it won't make much of a difference to advertisers.
I already let Tivo see what I watch.
Why? Netflix knows what I watch. Amazon knows what I watch. Hulu knows. They all know.
Maybe they do, maybe they don't. If they do, they would still have to make the investment to make their data collection compatible with the metrics Neilsen uses and there is no reason for any of them to do that sans tons of cash. Either way, unless Amazon, Hulu, etc. know your age, race, household situation, and socioeconomic status, those raw numbers are useless to advertisers. It's all about the demographics.
I worked for Nielsen 1984 - 1996.
We could barely keep up with all the new cable boxes and VCRs that started coming out during this time. We pretty much used the same basic metering devices all 12 years I was with them, it just became more and more difficult to wire a Nielsen home and the newer digital devices. After apologizing for my field reps blowing up a sample home's shiny new TV viewing device one too many times I had to get out. I could not take it anymore.
The stories I could tell...
TV viewing is so much more fragmented and complex now. In 1984 as a rep, I could hook up the average household on my own in 3 or 4 hours and maybe get offered dinner with the family.
By 1996 as a manager, I had to send 2+ reps to a home and they were lucky if they could finish the install in one or two days before the Nielsen home had enough and kicked them out on their arses.
I can't imagine them keeping up with the all the PVRs, DVRs and all the multiple tuners and what is being watched and when without buying some viewing data...
They make a ton of money on TV data sales to all the networks, affiliates, ad agencies... they can afford to pay for data from some of the main players out there and supplement data gathered from the metered sample.
Which has nothing to do with your statement of encoding the streams. All they need is Nielsen demo data for a customer. That is handled separately by Nielsen anyway.