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New Ad Agency Will Help TiVo Market New Product Offerings & Reengage with Consumers

Discussion in 'TiVo Coffee House - TiVo Discussion' started by sbiller, Apr 9, 2013.

  1. Apr 9, 2013 #1 of 30
    sbiller

    sbiller Active Member

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    AdAge published this article today that TiVo has selected indie agency Olson to revive its brand.

    http://adage.com/article/agency-news/olson-tapped-reenergize-tivo-brand/240760/

     
  2. Apr 9, 2013 #2 of 30
    aadam101

    aadam101 Tell me a joke

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    Someone needs to handle their Facebook page. It's pathetic. I haven't looked in a while but every single time Tivo posts something, it's followed up by dozens of neative comments by people who are unhappy with Tivo. Yet, they keep posting....
     
  3. Apr 9, 2013 #3 of 30
    sbiller

    sbiller Active Member

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    Yep. Facebook is a mess. Per this article, http://www.mediabistro.com/agencyspy/tivo-taps-olson-for-aor-duties_b46851, it will be a multi-channel effort. I expect Facebook will be addressed by Olson as well.
     
  4. Apr 9, 2013 #4 of 30
    NotNowChief

    NotNowChief Addicted to TiVo

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    Not many people know exactly what a TiVo is.

    I hope part of their new gig is to change this.
     
  5. Apr 9, 2013 #5 of 30
    jrtroo

    jrtroo User

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    The status quo was certainly not getting it done.
     
  6. jcthorne

    jcthorne Active Member

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    Great to see Tivo getting professional help on this. THEY NEED IT.
     
  7. Dan203

    Dan203 Super Moderator Staff Member TCF Club

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    Funny story... I was at NAB this week. We were talking with a client and he mentioned that he had interest from a church for something and wanted to know if we could develop it. He said that the church had a main "office" which broadcasts a sermon every Sunday over a private satellite network. The affiliated churches then tune that "station" and play it back for local attendees. However they wanted to add the ability for the local preacher to pause the feed and make comments on what was said. I said "like a TiVo". He said "TiVo"? "What's a TiVo"? I was floored that someone in the broadcasting industry had never even heard of TiVo. He was talking about doing a box with ASI in/out, which is a little more advanced the TiVo, but I told him he needed to be really careful as anything he did in that space might run afoul of TiVo's time warp patent.
     
  8. Davisadm

    Davisadm TiVo is awesome!!!!!

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    That is not funny, it is sad. Shows what little exposure TiVo has had lately.
     
  9. Arcady

    Arcady Stargate Fan

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    People are uninformed. You can't blame marketing for that.
     
  10. HerronScott

    HerronScott Active Member

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    That is sad since at least early in the early years I heard many people referring to just about any DVR as a Tivo (more often as a verb where they Tivo'd a show on their cable DVR).

    Scott
     
  11. billyjoebob99

    billyjoebob99 Member

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    Well, you have to blame marketing a bit. Isn't the the point of marketing to inform the uninformed? Obviously marketing can't hold people down and force the info into their heads. But good marketing should increase awareness of the product.

     
  12. NotNowChief

    NotNowChief Addicted to TiVo

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    I feel like its just such a shame. I know they have some limitations with the VOD, but their equipment is just light years ahead of the garbage that the cablecos have.

    I blame marketing. They should have more aggressive marketing in Magnolia locations, especially since TiVo can integrate into high end systems. As part of my trade, I recieve a subscription to CEPro magazine. Occasionally, they have a really high end system and it features a TiVo, controlled by one of those super-fancy tablet remote control things that also controls the blinds. Serious business. They should have a better retail presence, I feel like most of their advertising is word-of mouth.

    I've been a TiVo customer for over 11 years, and I swear by it. By why is it that no matter where I go, I never see anything TiVo? Get some clearer info out there about how much better it is. Get some commercials. "Tired of your crappy cable DVR!?" They can sell Shamwows and Miracle car wax that makes scratches magically disappear, but they can't get "TiVo" into people's mouths? Go do a 2 question survey on the street: "What's a Shamwow? and What's a TiVo?" See how that works out.

    They need "one big thing" to advertise as a key feature to garner attention. Realisitically, if they could iron out the Stream and get it Android support, they could market it as a way to keep caught up with your shows during your train/boat/bus ride ride to work by watching shows on your iStuff and Android products. Even with the iStuff capability we have now, people don't have a clue. I see people all the time punching away on their iStuff while conversing with others while complaining they don't have time to watch CSI, American Idol, Game of Thrones, etc. and they already have the answer right in their hands and don't even know it. Capture THIS audience, capture a bigger userbase. Get some advertisements on buses or on the memo boards on subways. MARKET YOUR KEY FEATURES!

    Get a song or a jingle to play on the radio to get people to the webpage.

    Get some clever commercials on Primetime TV with the TiVo guy going to a middle-class family's house with bored screaming children and frustrated parents and then TiVo guy runs around from room to room throwing some magic dust at their cable boxes and magically changing them into TiVo products (while we hear the famous TiVo sound as the boxes change) and then show the family quietly entertaining themselves, followed by a simple but effective marketing slogan: "TiVo Whole Home: Making your home feel wholesome again." The teenage son is sideloading shows to his ipad, daughter sideloading to her iphone, Mom on the couch with a Premiere, and Dad in the basement with his Mini. COME. ON. This is not hard.

    Come on guys. I'm some guy punching away on my keyboard at work in the morning while I have my coffee and I can come up with some good rough draft ideas to get this product out there. They can't do this?
     
  13. nrc

    nrc Cracker Soul

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    Good to hear that they want to "reengage with customers". Once upon a time TiVo was the gold standard for customer engagement. Unfortunately when they shifted their customer focus from consumers to satellite and cable companies they completely lost that.
     
  14. WhiskeyTango

    WhiskeyTango New Member

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    What has Tivo ever done in terms of marketing. I've never seen or heard a commercial. I see ads online but I know those are based on cookies and things like that because I spend so much time on this site. Other than that, nothing really. They did have that disaster of a campaign with Tim Tebow, so they have that going for them. I guess their marketing strategy has been 'Let's make a website and hope people stumble across it.'
     
  15. Dan203

    Dan203 Super Moderator Staff Member TCF Club

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    They had commercials and even infomercials back in the early days. Haven't seen much advertising in the last few years though.
     
  16. mattack

    mattack Active Member

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    Go search for the commercial with Joe Montana.
     
  17. steve614

    steve614 what ru lookin at?

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    It's about time. I hope it works out. I've never thought TiVo's marketing was all that great.
    The lack of TV commercials for TiVo has always been a peeve of mine. I'm sure they exist, but I have never seen one, and that is the problem.
    Hopefully this new ad agency will help.
     
  18. gonzotek

    gonzotek tivo_xml developer

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    What else has Olson done?

    Does this mean Tebow is out?
     
  19. aadam101

    aadam101 Tell me a joke

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    Remember when we had a thread for TV shows that mentioned Tivo. They really got a lot of "mentions" but nobody actually knew what it meant. I remember on Friends, they had a Sony unit in the background of Monica's apartment. Now the word "Tivo" has been replaced by "DVR". It's sad.
     
  20. aadam101

    aadam101 Tell me a joke

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    The infomercial is the reason I bought a Tivo 13 years ago.
     

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