No this is not a dupe. I figured I'd start a thread strictly on the new TiVo subsidized pricing deal. There are actually 3 options, with the original pricing still available: Newly subscribed equipment always had a one year commitment, although you could get a year for $99 before. As of this writing what happens with the MSD and Lifetime availability for existing subscribers is not entirely known, but I'll suspect it falls under the third category above as before. This is possibly a good move for market position for TiVo, vs. other new set top boxes. Apple TV is $99 and only does streaming. TiVo has the same services except for iTunes Store and iTunes streaming. Google TV is $249 at least in the Logitech version. TiVo has the same services except Hulu (which is disabled at this writing) and but GoogleTV has a web browser. Roku. Ditto same services. Boxee box (not shipping yet?) NONE of those is a DVR. TiVo still has a great UI and remote, and most importantly had a rock-solid platform that almost never crashes. It still is rock solid if you disable the HD UI. So we may have more mere mortals picking up the Premier. It can sell compared to the others, especially since the TiVo name has brand recognition. Might we expect that we'll have more than one pipe up here or elsewhere if they don't realize that the subscription is required? Comments?