http://blog.netflix.com/2013/08/make-netflix-your-own-with-profiles.html Profiles give you separate Instant Queues, Recently Viewed lists, taste preferences, ratings, bookmarks and recommendations for up to 5 different users. You can also specify that the user is a child, which probably restricts him/her to the Netflix Kids UI (formerly called "Just for Kids"). Of the Netflix playing devices that I own, the feature can be used on the PS3, Panasonic DMP-BDT220, Sony BDP-S390, WD TV Live and the web site player. It cannot be used on the Xbox 360, Panasonic DMP-BDT110, Win8 Netflix app, Roku 2 XS, Roku 3 or TiVo Premiere. To add profiles to your account, log in and go to https://movies.netflix.com/EditProfiles . Once you have, you can set the profile in use on the web page by pulling down a menu where your account name is at the top of the page. This is just another Netflix feature missing from TiVo Premiere's player, like people search, the "Netflix Kids" UI and the "'Post-play' Experience" (though not everyone loves that last one ).