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NBC has record sweeps...and not in a good way.

Discussion in 'Now Playing - TV Show Talk' started by Azlen, Feb 25, 2013.

  1. JYoung

    JYoung Series 3

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    It had run for 20 seasons (years) and was costing too much to produce for the ratings it was generating.
     
  2. WhiskeyTango

    WhiskeyTango New Member

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    It was cut from 22 to 20.


    This goes back to the point of NBC making sure Revolution was tied to the hip of The Voice. They kind of had to hold back The Voice for a little while to avoid burning out the audience which meant Revolution had to be held back too. I'm not saying it was a good idea, but it is what it is. NBC obviously believes that Revolution is not strong enough to stand on its own and having it fall during sweeps was a worse option then not having it at all.
     
  3. DevdogAZ

    DevdogAZ Give em Hell, Devils

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    Interesting. Thanks for the link.

    I'm not saying there wasn't some potential logic to the decision. But it only makes sense if NBC has something else to air during Feb. sweeps to get ratings. As it turns out, they didn't, and now they look stupid.

    However, given how poorly the rest of their schedule has done, they were probably smart to hold Revolution until The Voice comes back, as I'm sure Revolution on its own would have been getting similar ratings to the rest of the stuff on NBC during February. Viewers are simply out of the habit of going to NBC, and so it perpetuates the problem.

    The only real question is whether it was wise to hold The Voice back until late March. Presumably they didn't want to compete with the early episodes of Idol, and didn't want people to get burned out on a second season of The Voice starting so soon after the previous one finished. Perhaps viewers will get burned out anyway and the extra six weeks wouldn't have made a difference. But I don't think it could have done any worse in February than the other stuff they decided to air.
     
  4. LoadStar

    LoadStar LOAD"*",8,1

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    CBS. The CW originated as a conjoined entity of the former WB (owned by Warner Brothers) and the former UPN (owned by Paramount Television, which became part of CBS). It remains co-owned by the two entities.
     
  5. mattack

    mattack Active Member

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    You may think that, but since commercials pay for TV shows, and the commercial rates (how much they pay the networks to air their commercials) are set by the ratings during sweeps… they're still important for the people who pay the bills.
     
  6. billypritchard

    billypritchard Embiggener

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    Sweeps ratings only affect local ad rates, not national rates.
     
  7. aadam101

    aadam101 Tell me a joke

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    This was a bonehead move on their part. The show had solid ratings and does well in syndication. There's a bunch of dummies running this network. Myself, I have literally never seen an episode of the show but it is always seemed like a CBS-type show and we all know how well those do.

    I never understood how a show like NCIS is the number one show on television. I realize I am not in this shows demographic but I have never heard anyone talk about a single episode of this show in real life. Something just seems very off.
     
  8. That Don Guy

    That Don Guy Now with more GB

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    The only network shows I can think of that show reruns "on a regular basis" (not counting filler on Saturday nights) are Cops and Fox's animated shows. Also remember that, with things like On Demand, plus the fact that most TV series release seasons on DVD pretty much right after the season ends (the main exception I can think of: The Simpsons, which is about eight years behind), there isn't really a need for networks to show repeats.

    Wasn't there a time when one of the months (February, I want to say) was used in part for national ad rates? Then again, I also remember discussions about how national rates are set in part by season-long network ratings; one year, in the late 1970s, ABC had a number of season premieres the week before CBS and NBC did, and used that as the starting date of its season to claim that its average rating was tied with CBS for #1, so it could justify charging as much for ads as CBS did.
     
  9. Steveknj

    Steveknj Lost in New Joisey

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    I find it interesting that USA ran a lot of first run episodes of some of their hit shows (Necessary Roughness and White Collar for example) during February sweeps.
     
  10. Steveknj

    Steveknj Lost in New Joisey

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    On this note, do we have any evidence that NBC shows do well, or better than other networks, on the +2s (or whatever it's called)? Perhaps NBC's problem is people aren't watching their stuff live, but they are watching it at some point down the line. That kind of changes the way we look at this.
     
  11. Steveknj

    Steveknj Lost in New Joisey

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    To me that's the crux of the problem. How do you get people to tune in to NBC again?
     
  12. Steveknj

    Steveknj Lost in New Joisey

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    Is the CW making money? Based on the ratings they might be better off killing the experiment.
     
  13. Steveknj

    Steveknj Lost in New Joisey

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    Perhaps what he's getting at is, that the functional role that "sweeps" played is outdated as people viewing habits have changed. That the networks / affiliates / advertisers still use it as the "bible" that sets ad rates might be a flawed concept.

    Or maybe not. I don't have the raw data that shows that those are STILL peak viewing times.
     
  14. allan

    allan Just someone TCF Club

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    Good question. The hiatus is one thing that gets me OUT of the habit of turning to a station. When Revolution was on, I was watching NBC. Now, I'm either watching something else, watching a recorded non-PrimeTime show, or futzing around online. Will I return to NBC when they bring Revolution back? Don't know, but the odds are much lower than they would be if I'd been watching it these last months.
     
  15. Steveknj

    Steveknj Lost in New Joisey

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    I watch NBC, because many of their shows appeal to me, and I'm not a network centric kind of guy. I don't watch too much on CBS simply because their shows don't appeal to me. But I will give just about any show on any network, cable or broadcast if the show appeals to me. But, I guess that's not the case for most people.
     
  16. allan

    allan Just someone TCF Club

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    The part I bolded is the killer. Right now, there's not much on NBC that appeals to me. And nothing that's currently airing. I don't really care what network a show is on. I do look for shows on the Big 4 (NBC, ABC, CBS, FOX), but that's mainly because it's easier to look at 4 channels than 400 (or is it up to 4,000 by now? :p )
     
  17. Steveknj

    Steveknj Lost in New Joisey

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    I'm kind of the same way with CBS. I think it's only 5 shows on CBS now and two are reality, Survivor and The Amazing Race. The other three, BBT and HIMYM are sitcoms and only one drama, The Good Wife.

    The thing about NBC is that they aren't strictly sticking to formula (and maybe that's the problem). I tend to give their shows a shot, mostly for that reason.
     
  18. Polcamilla

    Polcamilla Still up here...

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    Castle and Modern Family very definitely show reruns during their regular timeslot during the year.
     
  19. aadam101

    aadam101 Tell me a joke

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    I agree. I still watch most of the Thursday night lineup. Now that 30 Rock is gone and The Office is almost over, I have no idea what will happen next year. Parks and Rec isn't strong enough to carry the night with three new shows.
     
  20. Steveknj

    Steveknj Lost in New Joisey

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    One thing I was thinking of, since we see consolidations happening in the Airlines for instance, would be the feasibility of one network buying another....say CBS buying NBC, and doing to it something similar to what has happened in cable, begin to niche the network. I'm thinking something similar to how Time-Warner made TBS their comedy network and TNT their drama one. Imagine of CBS became drama only and NBC their sitcom network. Obviously I doubt this will happen in the near future.

    And I'm not even sure if it's allowed by FCC rules. Back MANY years ago, in the days of radio, NBC once owned ABC (it was called the NBC Blue network and NBC Red Network if I got my history right). They were forced to spin them off for anti-trust reasons. But I know that a lot of FCC rules have been loosened.
     

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