1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

NBC has record sweeps...and not in a good way.

Discussion in 'Now Playing - TV Show Talk' started by Azlen, Feb 25, 2013.

  1. Feb 26, 2013 #61 of 164
    TAsunder

    TAsunder Debates Ghee vs Gi

    17,039
    44
    Aug 6, 2003
    Madison, WI
    I think the article is overstating things. NBC didn't do anything meaningful to compete in February sweeps, did they? If they really cared that much about February sweeps they would have made sure to get The Voice and Revolution back by then I think they will do quite well in May sweeps. I assume that this was a strategic decision somehow, but I guess they might have "actually been trying" in February.
     
  2. Feb 26, 2013 #62 of 164
    DevdogAZ

    DevdogAZ Give em Hell, Devils

    47,710
    136
    Apr 16, 2003
    Arizona
    I don't think they purposefully "tanked" February sweeps. No network would do that, when the sweeps periods are so important and there are only a couple of them per year. However, I do think the NBC execs were a little overconfident after their success in the fall and thought they could use February to launch some new stuff, rather than continuing their fall hits. Hopefully they've now seen the error of their ways and realize that schedule continuity is something they have to maintain as much as possible. That lesson will be pounded into them when Revolution comes back to a sub 2.0 after the long hiatus.
     
  3. Feb 26, 2013 #63 of 164
    Steveknj

    Steveknj Lost in New Joisey

    40,088
    43
    Mar 10, 2003
    New Jersey
    That's what being an entrepreneur is all about isn't it? Look at just about every successful business man and they took a risk like that. Right now, you KNOW you have a failure, and you have little potential for it to improve. So you take the risk and reinvent yourself. Sure it might be a colossal failure, but it could be a HUGE success. They are heading down the tubes now, it's time to take that risk. Obviously we have a difference of opinion here. It's not my money. But this is what business has become in the 21st century. Everyone hedges their bets. That's why we celebrate companies like Apple who take risks. Apple got that way because they were in NBC's shoes and reinvented themselves because they had inspired leadership. No risk, no reward.

    Relatively. Isn't this thread about them setting record lows in ratings? You're selling your new stuff to a smaller audience than even Univision. Obviously the trick is how do you get them to watch. A bold move is going to pique interest. Ultimately, if there's quality there that people want to watch, they will stay, but by blowing things up, it increases the options.
     
  4. Feb 26, 2013 #64 of 164
    WhiskeyTango

    WhiskeyTango New Member

    5,777
    0
    Sep 20, 2006
    New Jersey
    What meaningful things did the other networks do to compete?
     
  5. Feb 26, 2013 #65 of 164
    daveak

    daveak Series 3 Novice

    8,320
    39
    Mar 23, 2009
    Chuck.
     
  6. Feb 26, 2013 #66 of 164
    Gunnyman

    Gunnyman Just a boring dude

    30,747
    2
    Jul 10, 2003
    !Texas
    And Life. I'm still bitter.
     
  7. Feb 26, 2013 #67 of 164
    DevdogAZ

    DevdogAZ Give em Hell, Devils

    47,710
    136
    Apr 16, 2003
    Arizona
    The difference between NBC and Apple is that Steve Jobs (since his return) was never in fear of losing his job. He could make a couple mistakes and knew that he'd still be able to continue running the company. This allowed him to create a more long-term focus throughout the company, and allowed the company to spend several years developing a new product.

    Conversely, the entertainment industry chews up and spits out executives on a regular basis. Even successful networks make changes all the time. So the suits at NBC aren't interested in building for the long term, because the chances that they'll still be in their jobs 5 or 10 years from now are slim to none.
     
  8. Feb 26, 2013 #68 of 164
    DevdogAZ

    DevdogAZ Give em Hell, Devils

    47,710
    136
    Apr 16, 2003
    Arizona
    They certainly didn't take their two highest-rated entertainment shows from the fall and put them on hiatus for 3+ months.
     
  9. Feb 26, 2013 #69 of 164
    Steveknj

    Steveknj Lost in New Joisey

    40,088
    43
    Mar 10, 2003
    New Jersey
    I think a long hiatus is fine for a show like NCIS or a sitcom, but for a serialized show, it's a recipe for disaster. You'd think they'd have learned their lesson when they tried this with Lost and then with Heroes. People forget what's going on, and they either have moved on to something else or get bored after a few episodes because they have lost interest.
     
  10. Feb 26, 2013 #70 of 164
    WhiskeyTango

    WhiskeyTango New Member

    5,777
    0
    Sep 20, 2006
    New Jersey
    That is the point your whole argument is based on and it's flawed, if not just wrong. The network is not a failure and it does have plenty of potential to improve. They won the ratings sweeps in the fall for Pete's sake. NBC has several viable shows right now. The Voice and Revolution (their highest rated shows outside of football and which weren't on during this sweeps period distorting the overall health of the company), Grimm, Biggest Loser, Parenthood (won it's timeslot), and Chicago Fire are all capable shows. Then they have some real turds that rated so low that they disproportionately distort the overall ratings (Do No Harm, Animal Practice, Smash, New Normal, Guys with Kids, 1600 Penn). There is no need to reinvent the network.

    I'm not sure why you are so intent on believing this is a viable strategy when several people have shown why it is not. I mean, you started off the whole conversation saying you were probably wrong. You were proven correct in that aspect yet you still keep going. I don't get it.
     
  11. Feb 26, 2013 #71 of 164
    TAsunder

    TAsunder Debates Ghee vs Gi

    17,039
    44
    Aug 6, 2003
    Madison, WI
    They aired episodes of their hit shows. That's basically how CBS won February Sweeps - by just showing things that were already ratings winners.
     
  12. Feb 26, 2013 #72 of 164
    WhiskeyTango

    WhiskeyTango New Member

    5,777
    0
    Sep 20, 2006
    New Jersey
    Well they didn't do anything special, they aired their regular programming. You were right before, it was strategic. I guess they'd rather have the higher May sweeps numbers.
     
  13. Feb 26, 2013 #73 of 164
    DevdogAZ

    DevdogAZ Give em Hell, Devils

    47,710
    136
    Apr 16, 2003
    Arizona
    But the difference is that every other network figures out how to take 22 episodes and ensure that 10-12 of them are aired in November, February, and May. For some reason, NBC took its two biggest shows from the fall (not counting SNF) off the air for 3+ months, meaning they didn't air them during Feb. sweeps. Every other network would have figured out a way to air them during both Feb. and May, even if that meant taking a couple weeks off in March and April. In fact, if Revolution is going to have 22 episodes this season, and it starts on March 25 and airs one episode per week, there will be three episodes left to air after May sweeps and the regular TV season ends. That's simply poor strategic planning.
     
  14. Feb 26, 2013 #74 of 164
    aadam101

    aadam101 Tell me a joke

    7,029
    0
    Jul 14, 2002
    Massachusetts
    They really need to just air ***** Hunter already.
     
  15. Feb 27, 2013 #75 of 164
    Steveknj

    Steveknj Lost in New Joisey

    40,088
    43
    Mar 10, 2003
    New Jersey
    They won fall sweeps on the strength of their two hit shows, which I said to keep, SNF was a HUGE ratings winner, but the problem is, it can only be ON during the fall. The Voice was a huge hit as well, and they deserve kudos for that. We'll see how well Revolution does with the long hiatus. The rest? borderline at best, but ok, you want to keep those shows, fine. But again, this thread is about them having the lowest sweeps ratings IN THE HISTORY OF NETWORK TV. How can you say it's anything but an abject failure? Look I hope you are right. Parenthood is one of my favorite shows, and they deserve some success. Grimm? Can't say I watched it, but you have to wonder how it would do if it were on another night. The Biggest Loser? It's done ok, but it's ratings haven't been that strong recently.

    So maybe blowing up everything isn't the way to go, but their marketing is a disaster. To me, the only way to change their image is to do something drastic. I'm not talking Jay Leno drastic but they need to reinvent themselves.
     
  16. Feb 27, 2013 #76 of 164
    Steveknj

    Steveknj Lost in New Joisey

    40,088
    43
    Mar 10, 2003
    New Jersey
    Or they don't believe that Revolution could compete against strong sweeps competition, so they are holding it back when it might be up against a few extra reruns or whatever. Maybe that's not a bad strategy if they discussed it with the advertisers, who might wind up with a bigger audience as a result of not being up against stronger competition. I don't think the hiatus was a good idea in the first place for that show.
     
  17. Feb 27, 2013 #77 of 164
    Azlen

    Azlen Active Member

    2,495
    2
    Nov 24, 2002
    Peoria, AZ
    The reason that NBC held back on Revolution is they wanted to keep it paired with the Voice. I guess that they thought that Revolution would tank in the ratings if it didn't have the Voice as a lead in. They do run the risk of singing show fatigue and the results of a long hiatus for Revolution. We'll know soon enough just how bad of a decision it was when they finally do come back in March.
     
  18. Feb 27, 2013 #78 of 164
    DevdogAZ

    DevdogAZ Give em Hell, Devils

    47,710
    136
    Apr 16, 2003
    Arizona
    Except that it held its own just fins against sweeps competition in November. Nothing new has been added by the other networks in that time slot. It would still be competing with Castle and Hawaii Five-0, which it beat in the fall.
     
  19. Feb 27, 2013 #79 of 164
    DevdogAZ

    DevdogAZ Give em Hell, Devils

    47,710
    136
    Apr 16, 2003
    Arizona
    We know they held it so it could remain paired with The Voice. The question is, why did they choose to keep The Voice off the air during February sweeps? Fox seems to have to problem making Idol last through both Feb. and May sweeps.
     
  20. Feb 27, 2013 #80 of 164
    VegasVic

    VegasVic Craps Player

    3,611
    7
    Nov 21, 2002
    The Craps Table
    Besides Sunday Night Football (and that depends on the teams) I haven't watched an NBC show since I stopped watching the office a few seasons back.
     

Share This Page