I did not care for the nasty Sally. For me this was the first time she really crossed from just misbehavior to outright cruelty. I thought that the snowball in the face campaign was much better than the devil. Interestingly although Don is supposed to be a god of advertising, I don't think we've ever seen him come up with a really good campaign. Not that I can recall anyway. Or at least, not enough for me to buy into his genius status. He does a lot of drinking and yelling at the creative team, then using their ideas to build himself up. So, typical management.