I *hate* the new pause ads. Im about to move on to just use the Verizon DVR. Ive bought the unit. I pay for the stupid subscription And now you are trying to get more money from me? By selling my menu to advertisers? My kids are wondering what the products are. Ive taught them to skip commercials, but now they have to be attacked by ads in the menu? I cant even have them use the TiVo now. Thanks for selling my kids to advertisters. I hate TiVo.