Also, E! When I said the same audience, I didn't just mean "women." Because NBC does have channels that cater to men, most notably G4 and NBC Sports Network (not to mention SyFy, USA, CNBC, or MSNBC, the latter two of which, you might be accused of sexism if you suggest women don't watch them). But the Esquire audience is a different subset of men. Bravo and Style both have almost the same types of shows, is what I was trying to say. I'm not that familiar with Oxygen but I think it's programming is slightly different. Maybe not.