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Esquire Network replaces Style Network

Discussion in 'Now Playing - TV Show Talk' started by murgatroyd, Sep 23, 2013.

  1. aindik

    aindik Well-Known Member

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    Philadelphia...
    Also, E!

    When I said the same audience, I didn't just mean "women." Because NBC does have channels that cater to men, most notably G4 and NBC Sports Network (not to mention SyFy, USA, CNBC, or MSNBC, the latter two of which, you might be accused of sexism if you suggest women don't watch them). But the Esquire audience is a different subset of men.

    Bravo and Style both have almost the same types of shows, is what I was trying to say. I'm not that familiar with Oxygen but I think it's programming is slightly different. Maybe not.
     
  2. murgatroyd

    murgatroyd Don't stop believin'

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    A lot of people are missing the point here.

    I don't have a problem with them shifting Style Network to a more gender-neutral balance, so that it's less overtly girly, and more friendly for guys to watch.

    What bugs me is the implication is that unless a channel is designed to appeal to the male viewer, it isn't any good.

    Lots of women are science fiction fans.
    Lots of women are gamers.
    Lots of women enjoy sports.

    But apparently it's not good enough to have channels focused on the topic that appeal to a general audience, that both men and women could watch. No, men are too proud to watch girly ****, so they have to beat their chests and claim these things as "guy things" and cater to the male experience. Unless it's male-branded, it's no good.

    The whole industry is already geared toward capturing the eyeballs of 18 - to - whatever guys. So let's not pretend that there is no space for guys to have their stuff on television.
     
  3. aindik

    aindik Well-Known Member

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    In other words, you have problems with channels overtly marketed to men, but not with channels overtly marketed to women?

    If they had merged Bravo and Style and called it Style, instead of calling it Bravo, would you have reacted differently and if so why?
     
  4. MonsterJoe

    MonsterJoe ♪♫♪♪♫♪♫♫♪

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    It seems to me that there is a disproportionate number of channels designed specifically to the female viewer, not the other way around.
     
  5. Langree

    Langree The Gimp

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    But they have channels geared primarily toward female audiences, and female "branded". We've listed them.

    Should those go away too for more "neutral" programming?
     
  6. jsmeeker

    jsmeeker Notable Member TCF Club

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    uhhhhh.... If Bravo and E! are heavily marketed to women, what does that say about me? I watch both of those channels.
     
  7. jsmeeker

    jsmeeker Notable Member TCF Club

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    What would happen if you drank Dr. Pepper 10 while watching one of these channels?


    :)
     
  8. aindik

    aindik Well-Known Member

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    Pay attention to the sponsors next time you watch. :)

    Yeah, there are men who watch those channels. And there are women who watch the NBC Sports Network. But we all know who the target audience is for Project Runway and the Kardashian shows.
     
  9. WhiskeyTango

    WhiskeyTango New Member

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    So then you were also fine with it being overtly girly since we didn't see such an uproar from you before the change was made. Swing the pendulum in the opposite direction and suddenly it's a huge issue. Hypocrite.

    The only one implying that is YOU. It's been pointed out MULTIPLE TIMES that there are plenty of channels aimed at female viewers.

    If you weren't before, you are now just completely making **** up. The decision to get rid of Style was made by a WOMAN!!! Educate yourself and maybe you won't look so foolish all of the time.

    Keep showing everyone you have absolutely no idea what you are talking about. 18-49 ADULTS is the most sought after demographic. There are subsets that seek younger males just as there are those that do the same for females. Go ahead, keep trying to twist facts to suit your prejudiced agenda. I hope you keep getting called out on your BS.
     
  10. LoadStar

    LoadStar LOAD"*",8,1

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    As I learned in one of my classes in college, although 18-49 "adults" is considered the "key demo," within that *women* are often the more desirable of the genders, as they are often the brand deciders, not to mention also often in control of household finances. (Edit: although it sounds stereotypical, women also tend to do more of the family shopping than men do, adding to the appeal of marketing to that demo.)
     
  11. murgatroyd

    murgatroyd Don't stop believin'

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    I have a problem with channels which are overtly marketed to men OR women when it results in crappy programming that someone put on the air because they perceived that "the market will like that". I'd rather they focus on the quality of the programming.

    All the gender crap aside, surely you guys can understand how annoying it is when something you are watching gets cancelled and replaced with something else. Maybe there will be good stuff on the something else channel, but you don't know that until it comes along.

    There wasn't a lot of stuff on Style I watched, but there were a couple of shows they had which I really liked. One was a show that has already been cancelled, that I didn't get to see on its first run, because my Cablecard was screwed up, and I wasn't getting Style. I caught one repeat, and set up a SP, just in case they ran more repeats. Maybe they'll do re-runs of the show on the new network, but maybe not. One of the other shows I liked was really girly, and it ended its run last December, so I doubt it'll be back on Esquire.

    Bravo is a particularly bad choice to pick for your question, because I'm still POed about NBC screwing up the old Bravo. Remember the original Bravo, with the focus on the performing arts?

    There are things I do like about the current Bravo, but there is also a lot of rubbish.

    Nothing has really changed, because no matter what channel it is, I have to cherry-pick out the one or two programs that I like, out of all the crap.

    It's just annoying to have a TV exec come along and say outright, we're totally changing the channel you watched, but you're welcome to stick around and fish out the one or two things you might want to watch.
     
  12. MonsterJoe

    MonsterJoe ♪♫♪♪♫♪♫♫♪

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    ...if you had led with that...
     
  13. aindik

    aindik Well-Known Member

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    Bravo and Style weren't always co owned. One was owned by NBC and the other by Comcast. Bravo was altered by NBC in the manner you describe. Later, Comcast bought NBC. At that point, one of those two networks became superfluous in view of the existence of the other one. So they trashed it and changed into something else, seeking an audience no other channel in their portfolio was seeking.

    I don't see anything remarkable or even surprising about any of the above.

    And it wouldn't shock me to see reruns of the Style shows on Bravo or on E!

    Would you rather the guy said screw you, women, go watch something else?
     
  14. cannonz

    cannonz Active Member

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    I saw that when I looked at guide thought even though name changed they must still be showing Style's info, but is their shows.
     
  15. dwit

    dwit Active Member

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    "Wish List alert"

    Don't forget to record "A Boy and His Dog".

    Due up in a few days on TCM! :D

    Seriously, it is due.
     
  16. TonyD79

    TonyD79 Active Member

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    And, hence, the mess that is the current main network Olympic coverage that ignores live programming so they can build drama around gymnastics that are tape delayed (and delayed) and swimming. Thank god that they added the cable channels for real coverage of most sports.
     
  17. Inundated

    Inundated Face For Radio

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    Viacom's rebranding of Spike TV, the former TNN/The Nashville Network, was littered with overt attempts to grab the young male audience. The place almost had a sign on a treehouse saying "No Girlz Allowed".

    Then, they found and aired a certain popular reality TV parody show that got a lot of TCF fans, many of them women.

    I saw the popular thread about the show here and tuned to the show, on a network I would previously skip so fast I couldn't even see the logo. (I'm a bit old for the original target audience.)

    It was a hit and spawned two sequels, one airing just this past year.

    Yeah, there were concessions to trying to get the "young guy" audience. There were women in bikinis, and one character in season two had very obvious enhancement surgery...obvious because they stood her behind a lot of other characters in shots. :D (We called that, at the time, a blatant attempt to keep the WWE audience that came from the previous wrasslin' show.)

    Again, despite all this, despite the over-the-top young-belching-horny-male branding, a lot of us watched this show, despite being too old or female.

    What does this have to do with the Esquire Network? I don't know, but I stumbled onto that rebranded network since it's on TWC's online live channel list. It appeared to me that it would still have a lot of shows that would supposedly appeal to female viewers (i.e. "Sex and the City") despite the "male branding".
     
  18. laria

    laria Librocubicularist

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  19. jsmeeker

    jsmeeker Notable Member TCF Club

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    Well, this shows in my guide now, but never got the notification from the TiVo. The logo is still for Style Channel, too. Had that same issue with Fox Soccer going to FXX. Old logo stuck around for a while.
     
  20. Inundated

    Inundated Face For Radio

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    Nope, though it ran at about the same time, and I recall seeing promos for it...
     

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