What's so hard to understand? WhiskeyTango outlined all the ways TiVo supports/care about current customers. Just because you don't know something does not make it false. Plenty of us have gotten this deal - it is how I added lifetime to my original Series 3 last fall and yes it only cost $99. It is your money so if $100 breaks the deal for you so be it. Good luck with that the other stand alone DVR appliance options for cable users is exactly ZERO. If you want you can go with your providers options or build and support a HTPC - I have one it works fine but don't use it as a DVR. They did add Pandora but given that the Premiere is 3 years old I wouldn't expect (and don't want) any changes to my Series 3 units. I don't know what you think "loyal" means. It isn't someone who demands a special deal and if they don't get it goes elsewhere. If you were actually a loyal customer you would have bought a Premiere long ago at full price.