Here's an article on DirecTV Now, including summaries of other articles about the features and limitations, comparisons to other OTT services: The limits of AT&T’s DirecTV Now: No DVR and limited ability to pause live TV No DVR functionality (maybe next year), no CBS or Showtime, no live streaming of broadcast networks except in some markets. And certainly no word on a roadmap for 4K streams. I've heard that Internet delivery is their ultimate roadmap, that D* won't launch any more satellites and presumably won't develop and deploy any new DVRs for the satellite service? If that happens, programming costs are sure to go up. Networks may be willing to take lower fees for DirecTV Now since it's an ancillary service. But if it becomes the main TV service for AT&T? Plus you figure for customers who get Internet from another company, data caps would be issues, especially if they ever put 4K channels and raise the per-account streams limit from 2 to something more realistic like 5 or 6. The product would be more attractive too if it didn't have limitations like not being able to get NFL streams on phones (or maybe mobile devices too?). Or else I would imagine a lot of people here would want to make sure they can attach something like a Sling Box so that they can stream some of the content that they're paying for out of the home. Now if they put DirecTV Now clients onto things like Tivo or other third-party DVRs, then you would solve the problem of missing DVR features as well as place shifting. Or will consumers just accept the loss of a lot of features and content they've grown accustomed to for a low, limited-time introductory price?