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Daily Ratings thread

Discussion in 'Now Playing - TV Show Talk' started by astrohip, Apr 23, 2012.

  1. Apr 25, 2012 #21 of 2531
    aadam101

    aadam101 Tell me a joke

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    '

    That's interesting and makes total sense given they also own CW which caters to the younger demo. Personally, it has always baffled me that CBS is number one all the time. I have almost no interest in most of their shows but I guess I am at the young end of their target demo.
     
  2. Apr 25, 2012 #22 of 2531
    aadam101

    aadam101 Tell me a joke

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    I had no idea America's Funniest Home Videos still had ratings like that. I haven't watched that since Bob Saget days.
     
  3. Apr 25, 2012 #23 of 2531
    Steveknj

    Steveknj Lost in New Joisey

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    True, but there's also no reason for advertisers not to target the right audience for a show. That's always been done. Cars and beer during sporting events which are male oriented shows. Makeup and household items during the afternoon talkers aimed at women. It's doesn't mean us older folks by any less, we just buy different things. And it doesn't mean what we buy with our disposable income is worth anything different to advertisers. Do video game makers pay more per 30 second spot than Pfizer might pay for a Viagra spot? I'd think if more eyeballs are watching say CSI which might have an older audience then they can charge Pfizer more than say what Microsoft is charged for advertising some video game on a lower rated show that is viewed more by the "prized" demo.
     
  4. Apr 25, 2012 #24 of 2531
    astrohip

    astrohip Well-Known Member TCF Club

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    Sunday's one of my busiest nights, but Once Upon a Time is the only one I watch on that list. The rest are all cable shows.

    Like you, I'm stunned at what America watches.;)
     
  5. Apr 25, 2012 #25 of 2531
    DevdogAZ

    DevdogAZ Give em Hell, Devils

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    It took a little bit of trial and error. I had to use the [ code ] function to preserve the spacing/tabs. I'll paste last night's in a few minutes.
     
  6. Apr 25, 2012 #26 of 2531
    DevdogAZ

    DevdogAZ Give em Hell, Devils

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    Something else to consider is that primetime on the broadcast networks is the most expensive TV ad real estate. Research shows that adults 18-49 are the most difficult audience to reach. This demographic is more likely to watch TV during primetime than during any other time. Thus, this is why the broadcast networks target 18-49 during primetime.

    If advertisers want to reach adults over 50 (and they certainly do), there are plenty of cheaper ways/times to do so. They don't have to spend the ridiculous primetime rates to reach those people, when they could reach them for much less during network evening news, news magazines, game shows, talk shows, golf, etc.
     
  7. Apr 25, 2012 #27 of 2531
    DevdogAZ

    DevdogAZ Give em Hell, Devils

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    Here were the final adjustments to Monday's preliminary ratings:

     
  8. Apr 25, 2012 #28 of 2531
    DevdogAZ

    DevdogAZ Give em Hell, Devils

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    Tuesday night:

    FOX edged NBC by one tenth for the night's adults 18-49 ratings lead. CBS led the night in viewers.

    Here is the preliminary ratings table from TVbythenumbers. Click the link for more analysis.

    Code:
    [b]Time	Net	Show				18-49 	18-49	Viewers
    						Rating	Share	Live+SD (million)[/b]
    8:00 PM	FOX	Glee				2.7	8	6.854
    	NBC	The Biggest Loser		2.2	7	6.764
    	CBS	NCIS (R)			2.0	6	12.316
    	ABC	Last Man Standing		1.3	4	5.663
    	CW	90210				0.6	2	1.169
    
    8:30 PM	ABC	Cougar Town			1.5	4	4.994
    
    9:00 PM	NBC	The Voice Results		3.2	8	8.748
    	FOX	New Girl			2.6	7	5.195
    	ABC	Dancing with the Stars Results	2.4	6	14.155
    	CBS	NCIS: Los Angeles (R)		1.7	4	9.603
    	CW	The L.A. Complex (Premiere)	0.3	1	0.646
    
    9:30 PM	FOX	New Girl (R)			1.5	4	3.268
    
    10:00   ABC	Private Practice		2.2	6	8.358
    	CBS	Unforgettable (R)		1.5	4	7.690
    	NBC	Fashion Star			1.6	4	4.644
     
  9. Apr 25, 2012 #29 of 2531
    billypritchard

    billypritchard Embiggener

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    Poor LA Complex. Can't Canadians catch a break? I saw an article saying that was the very worst in-season premiere, EVER. Ouch.
     
  10. Apr 25, 2012 #30 of 2531
    Steveknj

    Steveknj Lost in New Joisey

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    I find it interesting that NCIS has almost TWICE the number of viewers as Glee and TBL yet is third in the "demo" I think really, this says more about the viewing habit of 18-49ers than anything else. I think the networks are fighting a losing battle here.
     
  11. Apr 25, 2012 #31 of 2531
    SoBelle0

    SoBelle0 Go Big Blue!! TCF Club

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    I didn't even realize it was still on, at all.

    These are all very interesting! I've never really paid any attention when ratings are brought up in threads, unless a beloved show is on the cusp of being canceled - but I just love seeing what the random Americans watch each night. How very odd, it is!
     
  12. Apr 25, 2012 #32 of 2531
    Steveknj

    Steveknj Lost in New Joisey

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    Well what a FEW random Americans watch, anyway.
     
  13. Apr 25, 2012 #33 of 2531
    lambertman

    lambertman To see you, Nice

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    Indianapolis...
    It was a rerun, though. New NCIS eps tend to win in the demo.
     
  14. Apr 25, 2012 #34 of 2531
    SoBelle0

    SoBelle0 Go Big Blue!! TCF Club

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    True! So true! :)

    And, that's another useful thing. I thought my TiVo had skipped NCIS for some random reason - now I know that it was a re-run and I don't have to bother with OnDemand.
     
  15. Apr 25, 2012 #35 of 2531
    philw1776

    philw1776 Active Member

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    On point

    When we go out to eat (frequently) it's noticeable that the clientele with the money out dining are geezers. The economy has frozen out young people from the job market such that as a group they have less disposable income. Those with the disposable income $ are the older folks especially those with defined benefit pensions. Most of these folks buy cars, iPads and luxury gadgets.

    Like all generalities this fails in specific instances but the advt industry is moribund and willfully or blissfully unaware of strong income demographic changes.
     
  16. Apr 25, 2012 #36 of 2531
    astrohip

    astrohip Well-Known Member TCF Club

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    Here is the weekly ratings chart that Variety prints. I like it because of the way one can see shows across a time period, plus the different days and networks. A different view of the same data that DevdogAZ and I have been posting.

    I got this yesterday, from the April 11 Variety. It appears every Wed, for the previous week. Except it takes about two weeks to get to me.:(

    [​IMG]
     
  17. Apr 25, 2012 #37 of 2531
    DevdogAZ

    DevdogAZ Give em Hell, Devils

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    Like I said above, it's not that advertisers don't think that people over 50 aren't desirable targets. It's that many of these people can be reached through less expensive ad campaigns, and then the expensive primetime stuff is reserved for the most elusive demographics.
     
  18. Apr 25, 2012 #38 of 2531
    DevdogAZ

    DevdogAZ Give em Hell, Devils

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    Astro, that chart only shows total viewers, and not 18-49 ratings. As such, it's kind of pointless, since total viewers don't really matter.
     
  19. Apr 25, 2012 #39 of 2531
    Steveknj

    Steveknj Lost in New Joisey

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    Exactly!!
     
  20. Apr 25, 2012 #40 of 2531
    astrohip

    astrohip Well-Known Member TCF Club

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    I agree, kinda sorta, but not really (could I be more wishy-washy?:)).

    While much of our discussion here has been the demo ratings (AKA 18-49 viewers), part of my original thinking in creating this thread was the whole concept of how many people watch each show. I find it interesting that certain shows get X number of viewers compared to other shows. Kinda what aadam101 said about AFV, or billypritchard about LA Complex. I find raw numbers interesting.

    For example, I may find Zooey less than adorkable, but nonetheless lots of people watch it. Or the huge number of people that watch DWTS, etc etc.

    Having said that... it's more of an academic exercise. The chart you posted from TVbythenumbers is more relevant, and timely. If I could just figure out how the heck to c&p it.:rolleyes:
     

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