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Daily Ratings thread

Discussion in 'Now Playing - TV Show Talk' started by astrohip, Apr 23, 2012.

  1. Apr 23, 2012 #1 of 2531
    astrohip

    astrohip Well-Known Member TCF Club

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    Anyone have any interest in a Daily Ratings post? I get this info from Variety every day. I'm a subscriber to the print version of Daily Variety.

    Here is what it looks like. Top 9 shows by rating (18-49), with share and viewers.

    If there is interest, I can post this daily (most of the time). If not...

    [​IMG]
     

    Attached Files:

  2. Apr 23, 2012 #2 of 2531
    SeanC

    SeanC ECT

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    I am interested in this.
     
  3. Apr 23, 2012 #3 of 2531
    Steveknj

    Steveknj Lost in New Joisey

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    I'm interested too, but as a 52 year old man, can we see the total ratings, not just 18-49? I'd like to think I count too :)
     
  4. Apr 23, 2012 #4 of 2531
    billypritchard

    billypritchard Embiggener

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    The Viewers number includes you old man.
     
  5. Apr 23, 2012 #5 of 2531
    Steveknj

    Steveknj Lost in New Joisey

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    True, but then the numbers don't correspond and make it confusing. I was wondering why The Good Wife had more viewers but was lower on your list.
     
  6. Apr 23, 2012 #6 of 2531
    DevdogAZ

    DevdogAZ Give em Hell, Devils

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    The sad fact is that from the advertisers' perspective (and the only one that matters), you don't count.

    I'd love to have a daily ratings discussion, since it's really surprising to me how quickly broadcast ratings are falling. Only five years ago, anything under a 2.0 in the 18-49 demo was unheard of, and now it's a very regular occurrence, to the point that some shows are even being renewed with demo averages under 2.0.

    If astrohip doesn't want to post the graphic from Variety everyday, this information is always available, along with analysis, at tvbythenumbers.com. It's a whole site dedicated to this type of discussion.
     
  7. Apr 23, 2012 #7 of 2531
    Jeeters

    Jeeters Registered Snoozer

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    The list is sorted by the 18-49 share. So while Good Wife has more total viewers, it has less that are within the 18-49 demographic, so it's farther down the list.
     
  8. Apr 23, 2012 #8 of 2531
    astrohip

    astrohip Well-Known Member TCF Club

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    Look at 60 Minutes. Largest TOTAL number of viewers, but most of 'em probably on life support, as the demo is 1.7, only sixth place.

    Us old folks barely count.:(

    This comes from the daily email they send me. I can cut & paste this daily. I think there is also something in the weekly magazine that lists all shows. I'll post it too if it looks like it can add more info. While I get the email daily (duh!), the actual magazine is often 10-15 days late. Comes from LA, and mailed (I'm guessing) cheapest way known to man. I'm just now reading the April 13 issue. :rolleyes:
     
  9. Apr 23, 2012 #9 of 2531
    billypritchard

    billypritchard Embiggener

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    The Good Wife being an excellent example. Although at least the total viewers number is decent in their case.
     
  10. Apr 23, 2012 #10 of 2531
    Steveknj

    Steveknj Lost in New Joisey

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    I've said this before, even before I was outside the demo, but I think advertisers are misguided. This ain't your grandfather's over 50. I think this generation of over 50s, especially those between the age of 50 and 59 aren't so "set in their ways". Maybe my circle of friends and family is not typical, but just about everyone I know, my age or older are buying the latest gadgets, not set in what brand car they buy, or food they try. They take lots of vacations and buy lots of video in various formats. Phones? Lots of iPhones and Androids. And we have a LOT more disposable income than most 20 somethings these days. So, I come to wonder if these advertisers are a bunch of 30 somethings who can't see that things are not like they were when their parents parents were old codgers.
     
  11. Apr 23, 2012 #11 of 2531
    DevdogAZ

    DevdogAZ Give em Hell, Devils

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    Thursday night used to be NBC's display of dominance. Now, they're lucky if one of their five shows breaks 2.0. In fact, last week, with five all new episodes airing, the only one that broke 2.0 was The Office, with a 2.2 (which tied a series low).
     
  12. Apr 23, 2012 #12 of 2531
    DevdogAZ

    DevdogAZ Give em Hell, Devils

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    I don't disagree with you, but until the advertisers make that determination on their own, the TV networks will still cater to 18-49.

    Having said that, there is some indication that CBS is focusing more on 25-54 rather than 18-49, and probably not coincidentally, they're also dominating in the total viewers category. I think that as broadcast ratings continue to fall, advertisers are going to have no choice but to adjust their targets.
     
  13. Apr 24, 2012 #13 of 2531
    billypritchard

    billypritchard Embiggener

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    Well, for the broadcast nets, this makes sense. Older people are more likely to think of CBS/ABC/NBC when they think of tv shows. So the number of viewers who watch those networks gets older. Younger viewers don't care about the big nets, they use Roku, youtube, cable networks. It doesn't matter who airs the show.

    The same thing is happening in music. If you look at the Billboard top albums, you will see CDs by Bob Dylan that top the charts, but with tiny numbers compared to the old days. That's because the majority of people still buying CDs are older. Kids go digital, they download songs, etc...
     
  14. Apr 24, 2012 #14 of 2531
    sieglinde

    sieglinde New Member

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    Judging off of what they advertise during the half an hour network news, they think all of us oldies but goodies do is beg our doctors for a variety of prescription medications. The younger people are likely to see movies multiple times rather than waiting for it to come onto DVD. They are more likely to buy muscle cars, cloths, etc. Most people 50 and over have all the stuff they need and most only buy replacements or new technology such as a smart phone or new computer. We are less likely to play video games for example. This does not mean that there are no over 50 gamers, just we buy less or are less likely to.
     
  15. Apr 24, 2012 #15 of 2531
    astrohip

    astrohip Well-Known Member TCF Club

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    Monday April 23 2012

    [​IMG]
     

    Attached Files:

  16. Apr 24, 2012 #16 of 2531
    DevdogAZ

    DevdogAZ Give em Hell, Devils

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    Only surprise is how many DWTS viewers stuck around for the 20/20 special. I'll bet ABC wishes they could air one of those every week instead of Castle.

    Where is CBS's 10 pm program? Is this list only the top 10, and not the full ratings for the night? I guess that means that a rerun of Hawaii 5-0 did lower than a 1.7?
     
  17. Apr 24, 2012 #17 of 2531
    astrohip

    astrohip Well-Known Member TCF Club

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    This is JUST the top ten, or whatever Variety decides to email/report. If it doesn't make the top ten, it won't be in these daily reports.

    I do get a weekly recap, that lists every night and every show. I'll post those as I get them.
     
  18. Apr 24, 2012 #18 of 2531
    DevdogAZ

    DevdogAZ Give em Hell, Devils

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    Like I said, above, there's no need to wait for the weekly report. The full daily ratings are available here, with the advantage that when the fast nationals are updated later in the day, they also post the finals that show the adjustments.

    Here are the fast nationals for last night [courtesy TV By The Numbers]:
     
  19. Apr 24, 2012 #19 of 2531
    marksman

    marksman ID-10-T

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    For those who don't know, CBS monday comedies all normally do over a 3 in 18-49 which makes it the highest rated comedy block by a good distance.

    With the dive in ratings it is also interesting to keep an eye on repeats. We are going to see repeats on some of the nets post non existent ratings in the next couple years.

    I just don't know how long they will cling to this very old business model which has had very few changes over time.

    With the cable channels starting to target sitcom territory it will only get worse.

    As for old audiences I think Harry's Law had 8.5 million viewers on Sunday but only a .9 in the demo.

    Also to see how far tv has come in 2003 the finale of Joe Millionaire had 40 million viewers.
     
  20. Apr 25, 2012 #20 of 2531
    astrohip

    astrohip Well-Known Member TCF Club

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    I like this more than what I was scanning, it covers more shows. How do you get it to format like that? When I c&p, it looks like shyte.
     

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