See this excerpt from a British publication. So seems to confirm speculation here that it is Amazon that's not interest in getting Prime on TiVo. Oh well. Virgin Media talking to Amazon about taking its video-on-demand service Tara Conlan Tara Conlan theguardian.com 730 words 21 March 2014 Guardian.co.uk (c) 2014 Guardian News & Media Limited. All rights reserved Tom Mockridge confirms cable network's interest in Prime Instant Video, which recently bought third series of Ripper Street. By Tara Conlan Virgin Media has held talks with Amazon about putting its video-on-demand service Prime Instant Video on the cable network and is " certainly open" to the idea, according to Virgin's chief executive officer Tom Mockridge Last year Virgin struck a deal to show Netflix programmes such as Breaking Bad and House of Cards via an app on Virgin Media's TiVo set-top boxes. Speaking at a Broadcasting Press Guild event in London, Mockridge was asked if he had had discussions to carry shows from Prime Instant Video, which recently announced it has snapped up the third series of BBC drama Ripper Street. Mockridge said that, "the honest answer is we have talked to them" and "we are certainly open to it", but " it takes two to tango" and said there is nothing to report currently as Prime is still "working out" their proposition since online retailer Amazon rebranded the former LoveFilm VoD service and folded it into its website.