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Advertising insertion in re-runs

Discussion in 'Now Playing - TV Show Talk' started by Idearat, Sep 23, 2012.

  1. Idearat

    Idearat New Member

    3,212
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    Nov 26, 2000
    Gilroy
    I'd heard about this being done before, like putting a brand name soda label over a generic can, but I just saw an ad inserted in a re-run of How I Met Your Mother that kinda jumped out at me.

    I was watching an episode from 2008, "The Bracket". Barney's on the sidewalk taking to someone, Lily I think, and behind them is a wall with posters advertising Looper. Considering the movie isn't out yet, it was a little jarring. That's when I checked and saw it was an episode from 2008. Searching online showed that HIMYM had featured this type of digital ad insertion before.

    There's been a few times watching a show that I thought a particular product showed up a little too perfect, clear or aimed at the camera, but this was the first time I'd seen one that was pretty obvious, and for a product that didn't exist at the time the show was filmed.

    When watching older shows I tend to read bilboards or movie marquees in the background as they will often place the show at a particular time. As long as this only shows up in sitcom re-runs I'm not bothered by it. If they have Marilyn going to see The Hobbit in Seven Year Itch though I'll be pretty annoyed.
     
  2. aadam101

    aadam101 Tell me a joke

    7,029
    0
    Jul 14, 2002
    Massachusetts
    This was discussed in an old thread on here somewhere.

    It is a pretty cool. I'm surprised it's not being used more.
     
  3. jsmeeker

    jsmeeker Notable Member TCF Club

    103,947
    168
    Apr 2, 2001
    Dallas
    wow.

    I've never heard of this before. Pretty interesting.
     

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